• SUB CATEGORY :
    BEST USE OF COMPUTER GENERATED IMAGERY (CGI)
  • COMPANY ENTERING :
    HAKUHODO INDONESIA, JAKARTA
  • TITLE :
    SCARS OF MISERY - OLD MAN
  • BRAND :
    INTERNATIONAL DAY OF PEACE CAMPAIGN
  • ADVERTISER :
    JAKARTA GLOBE
  • AGENCY :
    HAKUHODO INDONESIA, JAKARTA
  • CHIEF CREATIVE OFFICER :
    WOON HOH
  • EXECUTIVE CREATIVE DIRECTOR :
    CHOW KOK KEONG
  • CREATIVE DIRECTOR :
    NICHOLAS KOSASIH/AHMAD RIDWAN FITRI
  • COPYWRITER :
    VINCE LEE/CHOW KOK KEONG
  • ART DIRECTOR :
    CHOW KOK KEONG/NICHOLAS KOSASIH/VINCE LEE/
    NIKHOLAS ALVIYANTO/ADRYANTO SANTOSA
  • ACCOUNT DIRECTOR :
    BUDI ASTUTI
  • STRATEGIC PLANNING DIRECTOR :
    DEVI ATTAMIMI
  • AGENCY PRODUCER :
    ACHMAD RONI
  • PRINT PRODUCTION COMPANY :
    ILLUSION, BANGKOK, BANGKOK
  • PHOTOGRAPHER :
    ILLUSION, BANGKOK
  • RETOUCHER :
    ILLUSION, BANGKOK
  • ILLUSTRATOR :
    ILLUSION, BANGKOK
  • ENGLISH CONTEXT EXPLANATION :
    WHILE THE WORLD IS EXPERIENCING A LONGEST PERIOD OF PEACE IN HISTORY, FIGHTING IS STILL RAGING IN MANY PARTS OF THE WORLD AS OF NOW. AS WITH ALL WARS, THE BIGGEST CASUALTIES ARE CIVILIANS. JAKARTA GLOBE WANTED TO REMIND PEOPLE ABOUT THE HEAVY COSTS OF WAR. A SERIES OF NEWSPAPER ADS WERE CREATED IN COMMEMORATION OF INTERNATIONAL DAY OF PEACE 2017. THE 3 VERSIONS CONSISTS OF A GIRL, BOY AND OLD MAN WITH HORRENDOUS AND GROTESQUE SCARS, SHAPES WHICH WHEN LOOKED IN DETAIL, ILLUSTRATES THE SCENES IN THE BATTLEFIELD. THE COPY READS “WAR ENDS. MISERY STAYS. SUPPORTING INTERNATIONAL DAY OF PEACE”, DRIVING THE MESSAGE THAT WHILE PHYSICAL SCARS MAY HEAL, SOME SCARS, MENTALLY, NEVER REALLY GOES AWAY.