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  • SUB CATEGORY :
    PRODUCT DESIGN: INNOVATIVE & SUSTAINABLE DESIGN
  • COMPANY ENTERING :
    DENTSU ONE (BANGKOK) LTD., BANGKOK
  • TITLE :
    CLEAN LIGHT HAND SOAP
  • BRAND :
    ZANTIIS
  • ADVERTISER :
    BANGKOK TREASURES
  • AGENCY :
    DENTSU ONE (BANGKOK), BANGKOK
  • CHIEF CREATIVE OFFICER :
    TED LIM (DENTSU ASIA-PACIFIC)/SUBUN KHOW
  • CREATIVE DIRECTOR :
    PRIEBDUAN CHOTIMANUKUL
  • COPYWRITER :
    SUBUN KHOW
  • ART DIRECTOR :
    CHUESAI SUVARNAPUNYA/KAMON PLOYDANG/
    MONTHICHA DARAWANKUL/PRIEBDUAN CHOTIMANUKUL
  • ACCOUNT EXECUTIVE :
    SUCHANYA SUDJARIT/MAYVIKA HOMCHAN/APINYA NONPITTAYA
  • PRODUCTION :
    MONCHAI CHAVIENGPOP/SUREEPORN CHANGKAEW/
    SOPHON SRIRATANAPORN/WASIN POTHIKASEM/
    PUTTHIPONG THANATHITITANTORN/PEERAYU TONGCHAUME
  • AGENCY PRODUCER :
    MONNARATH THANASAI/VORAWIT PRAKORNKAEW/
    SORAYA CHUCHAI/JIRAPORN DECHRAKSA
  • FILM PRODUCTION COMPANY :
    NUAI-KANDI, BANGKOK
  • DIRECTOR :
    SKAN ARYURAPONG
  • CINEMATOGRAPHER :
    WEERAYUTH KAMNERDRATANA
  • FILM PRODUCER :
    CHANESS RAKTIPRAKORN/NARONGCHAI SUKSAI
  • EDITOR :
    RUTTAPON SUTTHITHANAWAT
  • PRINT PRODUCER :
    DUTCHANEE NARKAPONG/WICHITRA TRITODTRAKOON
  • BACKGROUND OVERVIEW :
    NOROVIRUS, A HIGHLY DANGEROUS VIRUS THAT CANNOT BE KILLED BY ALCOHOL- BASED HAND GEL, CAN BE PREVENTED BY WASHING OUR HANDS PROPERLY AND THOROUGHLY WITH SOAP IN FOR 20 SECONDS AS DIRECTED BY U.S. CENTERS FOR DISEASE CONTROL. AIMING TO RAISE THE AWARENESS OF THE LENGTH OF TIME WE SHOULD SPEND WASHING OUR HANDS, ZANTIIS CREATED CLEAN LIGHT HAND SOAP, A SOAP BAR THAT BLINKS FOR 20 SECONDS TO MAKE SURE WE WASH OUR HANDS LONG ENOUGH. CLEAN LIGHT HAND SOAP CAUGHT THE ATTENTION OF SOCIAL MEDIA. PEOPLE STARTED TALKING ABOUT HOW LONG THEY CLEAN THEIR HANDS. OUR VIDEO CLIP DEMONSTRATING A PROPER WAY TO CLEAN OUR HANDS WITHIN 20 SECONDS BOOSTS ENGAGE RATE OF ZANTIIS FACEBOOK PAGE UP TO 1700%. THIS SIMPLE INNOVATION WAS USED AS A HEALTH EDUCATION TOOL IN SCHOOLS AND WAS SELECTED AS 1 OF 7 SHORTLISTS FROM NATIONAL DESIGN INNOVATION CONTEST 2017 (DIC).