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  • SUB CATEGORY :
    PRODUCT DESIGN: INNOVATIVE & SUSTAINABLE DESIGN
  • COMPANY ENTERING :
    BBDO BANGKOK LTD, BANGKOK
  • TITLE :
    HEARING RESCUE
  • BRAND :
    THAI HEALTH PROMOTION FOUNDATION &
    DEAF ASSOCIATION OF BANGKOK
  • ADVERTISER :
    THAI HEALTH PROMOTION FOUNDATION
  • AGENCY :
    BBDO BANGKOK, BANGKOK
  • CHAIRMAN :
    SUTHISAK SUCHARITTANONTA
  • CHIEF CREATIVE OFFICER :
    SUTHISAK SUCHARITTANONTA
  • DEPUTY CHIEF CREATIVE OFFICER :
    ANUWAT NITIPANONT
  • EXECUTIVE CREATIVE DIRECTOR :
    SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT
  • CREATIVE DIRECTOR :
    NATTAWUT SITTIWARAPHAN
  • COPYWRITER :
    URAIWAN PONGTHAVORNSAWAT/KANCHAT CHOTEWATTANAKUL/
    SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT
  • ART DIRECTOR :
    KROEKKIAT CHANTHAKITNUKUL/SARINA PORNNIMIT/
    SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT
  • ACCOUNT DIRECTOR :
    KIATIKUN SIRIWETCHMONGKOLCHAI
  • FILM PRODUCTION COMPANY :
    KLACK FILM, BANGKOK
  • BACKGROUND OVERVIEW :
    100% OF HEARING-IMPAIRED PEOPLE TAKE OFF HEARING AIDS AT NIGHT DUE TO DISCOMFORT. IT MEANS THEY’RE SHUT OFF FROM THE WORLD. BUT OVER 70% OF DANGERS HAPPEN AT NIGHT. SO, THESE PEOPLE BECOME UNAWARE AND CANNOT PROTECT THEMSELVES. HOW CAN WE HELP THE HEARING-IMPAIRED EVERY TIME WHEN THEY SLEEP? WE WANTED TO TURN THIS UNAWARENESS AT NIGHT INTO EXTREME CAUTION FOR THE HEARING-IMPAIRED. SO, WE CREATED HEARING RESCUE, THE WORLD’S FIRST HEARING AID TO RESCUE WEARERS FROM DANGERS AT NIGHT. IT WAS DEVELOPED FROM A NORMAL HEARING AID THAT HAS NEVER BEEN USED DURING SLEEP. BY WEARING IT ON A WRIST, THE NIGHT MODE WILL BE ACTIVATED. BUILT-IN SOUND RECOGNITION WILL DETECT SOUND OF DANGERS IN DIFFERENT LEVELS FROM MINIMUM OF 60 DECIBELS AND PATTERNS SUCH AS SOUNDS OF SIREN, BARKING DOG, AND FIRE ALARM. THEN THE DEVICE WILL VIBRATE TO WARN THE WEARER TO RESPOND TO ANY DANGERS IMMEDIATELY.