SUB CATEGORY :

BRAND COLLATERAL

COMPANY ENTERING :

DENTSU INC., TOKYO

TITLE :

JOURNEY AROUND HEARTLAND

BRAND :

HEARTLAND BEER

ADVERTISER :

KIRIN COMPANY, LIMITED

AGENCY :

DENTSU INC., TOKYO

EXECUTIVE CREATIVE DIRECTOR :

YASUHARU SASAKI

CREATIVE DIRECTOR :

HIROSHI KOIKE

COPYWRITER :

SHINYA NAKAMURA

ART DIRECTOR :

ARATA KUBOTA/NATSUKI TOMODA

WEB DIRECTOR :

YASUHIRO TUCHIYA

ACCOUNT DIRECTOR :

KOJI YAMADA

PRINT PRODUCTION COMPANY :

J.C SPARK, TOKYO

DESIGNER :

YOH KIANAKA/HIROMI SUGAWARA/RIKITO FUJITANI

BACKGROUND OVERVIEW :

HEARTLAND IS THE PRECURSOR TO JAPANESE CRAFT BEER, WHICH VALUES PLACES AND SITUATIONS TO DRINK BEER; WE CALL “MY PLACE” AS ITS BRAND CONCEPT. HERE, WE CREATED AN ART BOOK “JOURNEY AROUND HEARTLAND” RECORDED “BEER TRIP” AS 111 ILLUSTRATIONS PAINTED BY 7 ILLUSTRATORS WHO LOVE HEARTLAND BEER BY EACH CATEGORY “ENTRANCE, PEOPLE, SIGHT, CHAIR, LIGHT, TABLEWARE, FOOD” TO LET PEOPLE EXPERIENCE THEIR OWN “MY PLACE”.