SUB CATEGORY :

POSTER

COMPANY ENTERING :

ADBRAIN.INC, TOKYO

TITLE :

DENTSU CREATIVE WORK WAY

BRAND :

CSR

ADVERTISER :

DENTSU INC.

AGENCY :

DENTSU INC., TOKYO

CREATIVE DIRECTOR :

TOSHIYUKI OKANO

COPYWRITER :

TOSHIYUKI OKANO

ART DIRECTOR :

HIROYUKI KATO

RETOUCHER :

EIKA HAMANAKA

DESIGNER :

HIROYUKI KATO

PRODUCTION DESIGN :

FUMINARU KAJIWARA

PRINT PRODUCTION COMPANY :

SEIO PRINTING CO., LTD., TOKYO

PHOTOGRAPHER :

SHINYA MURAI

PRINT PRODUCER :

KYOICHI HARA

BACKGROUND OVERVIEW :

■ISSUE WE NEED TO DISCUSS AND SOLVE HOW WE CAN RECONSIDER THE WAY EACH WORKER TO REFORM WORKSTYLE IN THE CURRENT SITUATION THAT OUR COMPANY IS MAKING NOISE ABOUT OUR OVERWORK AND ILLEGAL OVERTIME WORK. ■CREATIVE IDEA OVERWORK IS POISONING TO OUR BODY. SO, FINISH THE WORK EFFICIENTLY AND GO HOME AS SOON AS POSSIBLE. TO INFORM THIS MESSAGE, WE CREATE STEREOSCOPIC OBJECTS OF POISON DIRT FROGS AND COMBINE WITH POSTER. IN FACT, WE SUCCEEDED TO DRAW ATTENTION AND AROUSE VISUAL SURPRISES AND INTERESTS. IT WAS ALSO A QUEST FOR THE POSSIBILITY OF PLANAR DESIGN AS THE DIGITIZATION PROGRESSES.