• SUB CATEGORY :
    POSTER
  • COMPANY ENTERING :
    TOKYU AGENCY INC., TOKYO
  • TITLE :
    NEW ENCOUNTERS IN ART & CULTURE
  • BRAND :
    TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE
  • ADVERTISER :
    TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE
  • AGENCY :
    TOKYU AGENCY INC., TOKYO
  • CREATIVE DIRECTOR :
    KOKI WATANABE
  • COPYWRITER :
    KOKI WATANABE/DAISUKE KAWAHARA
  • STRATEGIC PLANNING DIRECTOR :
    DAISUKE KAWAHARA
  • PLANNER :
    TOSHIKI TAKANO
  • PRINT PRODUCTION COMPANY :
    RISSIINC., TOKYO
  • DESIGNER :
    NAOMI IWAKAWA/CHIYORI SAMBONGI
  • ART DIRECTOR :
    JUNPEI SUZUKI
  • BACKGROUND OVERVIEW :
    THE TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE HAS MANY REMARKABLY UNIQUE ART GALLERIES, MUSEUMS, AND HALLS. TOKYO IS A CITY WHERE ONE CAN ENCOUNTER ALL KINDS OF ART AND CULTURE TRANSCENDING TIME AND TRANSCENDING PLACE. ART AND CULTURE PROVIDES UTTERLY UNIQUE EXPERIENCES AND A FULLER LIFE FOR THE PEOPLE WHO LIVE IN TOKYO AND FOR THE PEOPLE WHO COME TO VISIT IT. WE PRODUCED A BRAND VIDEO BASED ON THE SLOGAN “NEW ENCOUNTERS IN ART AND CULTURE”. THERE ARE ALL KINDS OF THINGS. NOTHING IS THE SAME. SO, A NEW ENCOUNTER BETWEEN TWO THINGS IS SURE TO CREATE SOMETHING NEW. A NEW ENCOUNTER HAS THE POTENTIAL TO SMASH AND DESTROY, THE POTENTIAL TO FUSE AND CREATE NEW FORMS. WE CAN MAKE PROGRESS ONLY THROUGH THESE ENCOUNTERS. IT IS FROM NEW ENCOUNTERS THAT NEW VALUES SPRING. NEW ENCOUNTERS IN ART AND CULTURE.