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SUB CATEGORY :
TYPOGRAPHY
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COMPANY ENTERING :
HAKUHODO INC., TOKYO
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TITLE :
MISHEARD FONT
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BRAND :
PANASONIC HEARING AID
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ADVERTISER :
PANASONIC
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AGENCY :
HAKUHODO INC., TOKYO
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EXECUTIVE CREATIVE DIRECTOR :
KANENO YU (PANASONIC)/ISHII KAN
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CREATIVE DIRECTOR :
MASAKI TATSUYA (PANASONIC)/MIURA TATSURO
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COPYWRITER :
KAMIJO KEITARO/AKEDA SHUN/AONUMA KATSUYA/
ISHIBASHI TOMOYA/MURAISHI KENTARO (FREELANCER)
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ART DIRECTOR :
KOYAMA SHUICHIRO
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ACCOUNT DIRECTOR :
FUJIOKA TAKASHI/TOYONAGA ATSUNOBU
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PR DIRECTOR (MATERIAL INC.) :
AOSAKI SO/NISHINO YUKIKO
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PR PROMOTER (MATERIAL INC.) :
IWAMOTO SAKI/HOSHINO YURI
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DESIGNER :
ONODERA SHOHEI (FREELANCER)
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FILM PRODUCTION COMPANY :
AOI PRO. INC., TOKYO
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DIRECTOR :
KUROYANAGI KATSUKI
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CINEMATOGRAPHER :
KUMAMOTO TAKAKI (FREELANCER)
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FILM PRODUCER :
HISAMATSU MANA
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PRODUCTION MANAGER :
MIYAZAKI SAYO
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ASSISTANT PRODUCTION MANAGER :
MATSUSHIGE RYOKO
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EDITOR :
HARADA TAKEAKI (FREELANCER)/KAWADA SHOICHI (FREELANCER)/
KAI HAYATO (STUD)
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MUSIC PRODUCER :
UCHIYAMA YUSUKE (OTOCO)
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SPECIAL EFFECTS COMPANY :
AID-DCC INC., OSAKA
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MOTION DESIGNER :
ITANI MADOKA
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DEVELOPER :
KAJIYASHIKI YOSHIAKI
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SYSTEM ENGINEER :
GOTO NOBUTOSHI
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ENGINEER :
ASHIKAWA YOSHIZUMI
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PRODUCER :
MATSUMOTO KOJIRO
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SOUND PRODUCTION COMPANY :
INVISIBLE DESIGNS LAB., FUKUOKA
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SOUND ADVISOR :
MATSUO KENJIRO
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PRINT PRODUCTION COMPANY :
CREATORS GROUP MAC CO., LTD., TOKYO
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TYPOGRAPHER :
NAKATANI TAKESHI/SHIMADA TADANOBU/
OMURA KAZURO (K-OMURA CREATIVE STUDIO)/AIDA HIROKO
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BACKGROUND OVERVIEW :
ABOUT HALF OF THE PEOPLE OVER 65 DEVELOP SOME HEARING LOSS BECAUSE SOME CONSONANTS BECOME INAUDIBLE BIOLOGICALLY. BUT HEARING DIFFICULTY IS VERY PERSONAL, SUBJECTIVE, AND INVISIBLE. TO RAISE AWARENESS OF THIS IMPORTANT ISSUE, WE CREATED MISHEARD FONT CONSISTS OF 428 LETTERS THAT CAN BE READ IN TWO WAYS. IN ORDER TO DESIGN THE FONT, WE CREATED A LANGUAGE ANALYSIS AI BASED ON TECHNOLOGIES OF HEARING AIDS. USING MISHEARD FONT, WE LAUNCHED AN INTEGRATED PUBLIC AWARENESS CAMPAIGN. DEPENDING ON THE MEDIA AND LOCATIONS, WE FEATURED CONTEXTUAL MISHEARD WORDS (E.G. STATION ADS FEATURING MISHEARD STATION NAMES). EVEN FURTHER, WE CREATED AN AI POWERED MOBILE DICTIONARY CONTAINING 1.5 MILLION MISHEARD WORDS, TO SUGGEST PEOPLE A WAY OF SPEAKING THAT CAN HELP AVOID MISHEARING. USING THIS DICTIONARY, THE MIYAZAKI PREFECTURAL POLICE STARTED A TRAINING, AND NUMBER OF COMPANIES AND ORGANIZATIONS SUCH AS AIRLINES, TOURIST SPOTS, RADIO STATIONS, AND NURSING HOMES ALSO CONDUCTED THIS TRAINING.
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