• SUB CATEGORY :
    ILLUSTRATION
  • COMPANY ENTERING :
    DENTSU INC., TOKYO
  • TITLE :
    “MIST”ERY TRAIN
  • BRAND :
    KYOTO TANGO RAILWAY
  • ADVERTISER :
    WILLER TRAINS
  • AGENCY :
    DENTSU INC., TOKYO
  • CREATIVE DIRECTOR :
    DAI KOBAYASHI
  • COPYWRITER :
    DAI KOBAYASHI
  • ART DIRECTOR :
    HIROYUKI KATO
  • ACCOUNT EXECUTIVE :
    YOSHIO MATSUZONO
  • ILLUSTRATOR :
    HIROYUKI KATO
  • PRINT PRODUCTION COMPANY :
    ADBRAIN INC., TOKYO
  • DESIGNER :
    RYOHEI WADA
  • PRINT PRODUCER :
    SHOHEI NAKAJIMA
  • BACKGROUND OVERVIEW :
    AS FOR KYOTO TANGO, FOG IS VERY BEAUTIFUL AND THE MANY LEGENDS INCLUDING AN OGRE AND THE DRAGON ARE STILL HANDED DOWN.AS FOR THE PROBLEM, A PLACE IS FAR FROM THE KYOTO CITY. AND THE CHARM DO NOT BE KNOWN.WE CREATED A PICTURE BOOK THAT CALLED “MIST”ERY TRAIN AND INTRODUCED THE “MIST”ERIOUS ATMOSPHERE OF THIS AREA. WE EXPRESSED ALL ILLUSTRATIONS BY INK-JET TO EXPRESS MIST. WE PUT IT ON THE SHELF OF THE SEAT OF THE LONG-DISTANCE BUS FROM TOKYO TO KYOTO. WE PLANNED TO HAVE THE PERSON TRAVELING KYOTO GO TO SOME DEPTHS OF KYOTO.THE POSTER PLACES IT IN KYOTO-CITY, TOO.WE APPEALED CHARM OF TANGO TO A TOURIST OF KYOTO.