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SUB CATEGORY :
BOOKS & PUBLICATIONS
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COMPANY ENTERING :
DENTSU INC., TOKYO
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TITLE :
JOURNEY AROUND HEARTLAND
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BRAND :
HEARTLAND BEER
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ADVERTISER :
KIRIN COMPANY, LIMITED
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AGENCY :
DENTSU INC., TOKYO
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EXECUTIVE CREATIVE DIRECTOR :
YASUHARU SASAKI
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CREATIVE DIRECTOR :
HIROSHI KOIKE
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COPYWRITER :
SHINYA NAKAMURA
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ART DIRECTOR :
ARATA KUBOTA/NATSUKI TOMODA
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WEB DIRECTOR :
YASUHIRO TUCHIYA
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ACCOUNT DIRECTOR :
KOJI YAMADA
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PRINT PRODUCTION COMPANY :
J.C SPARK, TOKYO
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DESIGNER :
YOH KIANAKA/HIROMI SUGAWARA/RIKITO FUJITANI
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BACKGROUND OVERVIEW :
HEARTLAND IS THE PRECURSOR TO JAPANESE CRAFT BEER, WHICH VALUES PLACES AND SITUATIONS TO DRINK BEER; WE CALL “MY PLACE” AS ITS BRAND CONCEPT. HERE, WE CREATED AN ART BOOK “JOURNEY AROUND HEARTLAND” RECORDED “BEER TRIP” AS 111 ILLUSTRATIONS PAINTED BY 7 ILLUSTRATORS WHO LOVE HEARTLAND BEER BY EACH CATEGORY “ENTRANCE, PEOPLE, SIGHT, CHAIR, LIGHT, TABLEWARE, FOOD” TO LET PEOPLE EXPERIENCE THEIR OWN “MY PLACE”.
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