• SUB CATEGORY :
    BOOKS & PUBLICATIONS
  • COMPANY ENTERING :
    DENTSU INC., TOKYO
  • TITLE :
    JOURNEY AROUND HEARTLAND
  • BRAND :
    HEARTLAND BEER
  • ADVERTISER :
    KIRIN COMPANY, LIMITED
  • AGENCY :
    DENTSU INC., TOKYO
  • EXECUTIVE CREATIVE DIRECTOR :
    YASUHARU SASAKI
  • CREATIVE DIRECTOR :
    HIROSHI KOIKE
  • COPYWRITER :
    SHINYA NAKAMURA
  • ART DIRECTOR :
    ARATA KUBOTA/NATSUKI TOMODA
  • WEB DIRECTOR :
    YASUHIRO TUCHIYA
  • ACCOUNT DIRECTOR :
    KOJI YAMADA
  • PRINT PRODUCTION COMPANY :
    J.C SPARK, TOKYO
  • DESIGNER :
    YOH KIANAKA/HIROMI SUGAWARA/RIKITO FUJITANI
  • BACKGROUND OVERVIEW :
    HEARTLAND IS THE PRECURSOR TO JAPANESE CRAFT BEER, WHICH VALUES PLACES AND SITUATIONS TO DRINK BEER; WE CALL “MY PLACE” AS ITS BRAND CONCEPT. HERE, WE CREATED AN ART BOOK “JOURNEY AROUND HEARTLAND” RECORDED “BEER TRIP” AS 111 ILLUSTRATIONS PAINTED BY 7 ILLUSTRATORS WHO LOVE HEARTLAND BEER BY EACH CATEGORY “ENTRANCE, PEOPLE, SIGHT, CHAIR, LIGHT, TABLEWARE, FOOD” TO LET PEOPLE EXPERIENCE THEIR OWN “MY PLACE”.