SUB CATEGORY :

BOOKS & PUBLICATIONS

COMPANY ENTERING :

DENTSU INC., TOKYO

TITLE :

THE WHOLE EARTH CATALOG

BRAND :

THE WHOLE EARTH CATALOG

ADVERTISER :

MAVERICKS INC.

AGENCY :

DENTSU INC., TOKYO/MORI INC., TOKYO

EXECUTIVE CREATIVE DIRECTOR :

MORIHIRO HARANO

CREATIVE DIRECTOR :

YOSHIHIRO YAGI

COPYWRITER :

HARUKO TSUTSUI

DESIGNER :

HIROMI UZAKI

AGENCY PRODUCER :

MISATO TACHIBANA

POST-PRODUCTION COMPANY :

TYO INC. TYO DRIVE, TOKYO

POST PRODUCER :

YUTA HARASAWA

PRODUCTION MANAGER :

KOTA MAEDA

WRITER :

MIHO FUJISAKI

PRINT PRODUCTION COMPANY :

PEN.INC., TOKYO/CREATIVE POWER UNIT, TOKYO

PHOTOGRAPHER :

KOHEI MATSUKI/TAKASHI YASUI

DESIGNER :

TAIJI KIMMURA/HARUKO NAKATANI/DAISUKE HATAKEYAMA

ART DIRECTOR :

TAIJI KIMURA

PRINT PRODUCER :

SHINYA TAMURA

BACKGROUND OVERVIEW :

THE WHOLE EARTH CATALOG IS A BOY BAND INSPIRED BY THE 1960’S COUNTER CULTURE MAGAZINE BY THE SAME NAME. WE CREATED THIS ART BOOK TO PROMOTE THE BAND TO KEY FIGURES IN THE ENTERTAINMENT INDUSTRY: PRODUCERS, BROADCASTERS AND MAGAZINE EDITORS WHO GET INUNDATED WITH PROMOTIONAL MATERIAL, MOST OF WHICH GETS IGNORED. ALL OF THE BAND’S MEMBERS ARE AMERICAN, WHICH IS VERY UNUSUAL IN JAPANESE SHOW BUSINESS. THE IDEA IS: ’AMERICANS LEARN ABOUT AND INTRODUCE THEMSELVES TO JAPAN IN A WAY THAT BOTH CHARMS AND RESONATES WITH THE JAPANESE PUBLIC’. WE CREATED THE BOOK BASED ON THIS STORY, ILLUSTRATING IT WITH HUMOR AND COOL GRAPHICS.