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  • SUB CATEGORY :
    MOTION & DIGITAL DESIGN
  • COMPANY ENTERING :
    CHOOJAI AND FRIENDS, BANGKOK
  • TITLE :
    NOTHING LIKE HANDMADE
  • BRAND :
    B2S
  • ADVERTISER :
    B2S
  • AGENCY :
    CHOOJAI&FRIENDS, BANGKOK
  • CHIEF CREATIVE OFFICER :
    CHOOJAI AND FRIENDS
  • CREATIVE DIRECTOR :
    KOMSAN WATTANAVANITCHAKORN
  • ART DIRECTOR :
    KORNCHANOK KHUNTIPHUNTUKUL
  • ACCOUNT MANAGER :
    RINRADA THIRATHANASOMBAT
  • AGENCY PRODUCER :
    RINRADA THIRATHANASOMBAT
  • FILM PRODUCTION COMPANY :
    HUAGLOM CO.,LTD., BANGKOK
  • DIRECTOR :
    YOSSIRI BAISRI
  • CINEMATOGRAPHER :
    YOSSIRI BAISRI/SITTIKORN BOONMALERT
  • GAFFER :
    SOMCHAI DUANGKAEW
  • EXECUTIVE PRODUCER :
    YOSSIRI BAISRI
  • FILM PRODUCER :
    PANPHAKA BAISRI
  • PRODUCTION DESIGNER :
    CHAIYO LOEAMORNPAGSIN
  • POST-PRODUCTION COMPANY :
    HUAGLOM CO.,LTD., BANGKOK
  • EDITOR :
    NANAT WATTANAKUL/SITTIKORN BOONMALERT
  • POST PRODUCER :
    YOSSIRI BAISRI
  • COLORIST :
    YOSSIRI BAISRI
  • FLAME ARTIST :
    NANAT WATTANAKUL/PATDRARIDA YAMCHAROEN
  • SPECIAL EFFECTS COMPANY :
    HUAGLOM CO.,LTD., BANGKOK
  • SOUND PRODUCTION COMPANY :
    HUAGLOM CO.,LTD., BANGKOK
  • SOUND DESIGNER :
    PEERA SUKASAK
  • MUSIC COMPOSER :
    PEERA SUKASAK
  • MUSIC ARRANGER :
    PEERA SUKASAK
  • BACKGROUND OVERVIEW :
    NOWADAYS, LOTS OF PEOPLE CHANGE FROM WORKING BY HAND WITH TRADITIONAL STATIONERY TO UTILISING COMPUTER PROGRAMS AND DIGITAL DEVICES. THIS CAUSE A SUBSTANTIAL DECREASED SALES OF B2S STATIONERY SHOP LEADING US TO THE CHALLENGE OF CALLING BACK AND INCREASING THEIR SALES. THEREFORE, WE PRESENTED THE POWER AND SPIRIT OF HANDMADE WHICH CANNOT BE REPLACED BY DIGITAL DEVICES TO INSPIRE PEOPLE TO BRING BACK THEIR OWN ABILITY OF CREATING WORK BY HAND ONCE AGAIN. AS A RESULT, WE MADE A TUTORIAL WHICH LOOK SIMILAR TO DIGITAL PROGRAMS AND REPLACED ALL DIGITAL TOOLS BY B2S ACTUAL STATIONERY. THEN, WE SHOWED AN ARTIST USING THOSE STATIONERY INSTEAD OF DIGITAL FUNCTIONS TO CREATE WORKS THAT NORMALLY MUST BE DONE BY COMPUTER PROGRAM. THE PRESENTATION ENDS WITH SURPRISING REVEAL THAT EVERY PART OF THIS DISPLAYED PROGRAM SINCE THE BEGINNING ARE MADE BY HAND, NOT BY COMPUTER GRAPHICS AT ALL. THIS ONLINE CLIP RECEIVED OVER 1,000,000 VIEWS, HAS BEEN SHARED MORE THAN 6,800 TIMES AND SUCCESSFULLY BROUGHT THE VALUE OF HANDMADE BACK TO GRAPHIC DESIGNERS AND PEOPLE IN ART INDUSTRY.