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  • SUB CATEGORY :
    MOTION & DIGITAL DESIGN
  • COMPANY ENTERING :
    DENTSU INC., TOKYO
  • TITLE :
    HITOTOKI CLOCK
  • BRAND :
    HITOTOKI
  • ADVERTISER :
    KING JIM
  • AGENCY :
    DENTSU INC., TOKYO
  • CREATIVE DIRECTOR :
    YUTO OGAWA
  • COPYWRITER :
    YUTO OGAWA/MAI IWAANA
  • ART DIRECTOR :
    RYOSUKE MIYASHITA/MINAMI SAKAGAWA
  • ACCOUNT EXECUTIVE :
    TOMOYASU KATAGAI/WENNI SHAO
  • FILM PRODUCTION COMPANY :
    STRIPES, INC., TOKYO
  • DIRECTOR :
    MAKOTO KUBOTA (CEKAI)
  • ASSISTANT FILM DIRECTOR :
    TETSUMARU FUKUDA (CEKAI)
  • CINEMATOGRAPHER :
    YUTARO TAGAWA (CEKAI)
  • ART MANAGEMENT :
    KENICHI SASAKI/MIYUKI NAGAO
  • FILM PRODUCER :
    KOTA ENDO (STRIPES)/TARO MIKAMI (CEKAI)
  • PRODUCTION MANAGER :
    YASUTAKA KUBOTA/MASASHI NARITA
  • COLORIST :
    RYOSUKE TAKASUKA (RAY)
  • TECHNICAL DIRECTOR :
    MOTOKAZU FURUKAWA/MIKI SHIROKURA (VERSION ZERO DOT NINE)
  • WEB DIRECTOR :
    YASUYUKI MATSUMARU (STRIPES)
  • LOGO DESIGNER :
    HOKI UEDA (TOTAN.)
  • SOUND DESIGNER :
    SATOSHI YOSHITAKE
  • BACKGROUND OVERVIEW :
    HITOTOKI IS A JAPANESE STATIONERY BRAND, SPECIALIZING IN ITEMS THAT IS USED FOR HANDMADE CRAFT, SUCH AS MASKING TAPE AND LABEL PRINTERS. THE BRAND NAME MEANS “PRECIOUS MOMENTS” IN JAPANESE. HITOTOKI AIMS TO CELEBRATE EACH AND EVERY MOMENT OF LIFE, BY ADDING A SMALL TOUCH TO SIMPLE, DAILY ITEMS. IN A WORLD WHERE EVERYTHING IS SO HECTIC AND EFFICIENT, WE WANTED TO BRING THE VALUE OF HANDMADE TO LIFE. WE CREATED HITOTOKI CLOCK, THE “WORLD’S MOST HANDMADE” 24-HOUR MOVIE CLOCK. AT OUR OFFICIAL WEBSITE, WE RELEASED A REAL-TIME VERSION OF THE CLOCK. WE CREATED A NEW KIND OF BRANDED CONTENT THAT IS ACTUALLY USEFUL IN DAILY LIFE, MAKING PEOPLE REALIZE THE IMPORTANCE OF AN ENRICHING MOMENT, IN A HECTIC AND RESTLESS WORLD.