SUB CATEGORY :

EXHIBITIONS, EVENTS & PUBLIC ENVIRONMENT

COMPANY ENTERING :

HAKUHODO INC., TOKYO

TITLE :

IT WAS THIS HIGH

BRAND :

YAHOO! JAPAN

ADVERTISER :

YAHOO JAPAN CORPORATION

AGENCY :

HAKUHODO KETTLE INC., TOKYO

CREATIVE DIRECTOR :

KAZUAKI HASHIDA

COPYWRITER :

YASUTAKA IDE/SHOKO UCHIDA

ART DIRECTOR :

YUSEI KAKIZAKI

ACCOUNT DIRECTOR :

KEN OKADA

ACCOUNT MANAGER :

DAIKI YAMAGATA

FILM PRODUCTION COMPANY :

AOI PRO. INC., TOKYO

DIRECTOR :

MIYUKI AKIMOTO

FILM PRODUCER :

HISAYA KATO/TOMONORI NAKAMURA

OTHER FILM PRODUCTION CREDITS :

HIROAKI MAJI

PRINT PRODUCTION COMPANY :

ADSALT, TOKYO

DESIGNER :

GOICHI NAGAKAWA/AKANE FUJIMAKI

BACKGROUND OVERVIEW :

SIX YEARS AFTER THE 2011 GREAT EAST JAPAN EARTHQUAKE, BOTH MEDIA COVERAGE ON THE TOPIC AND DISASTER PREPARATION CONSCIOUSNESS HAVE DWINDLED. SO, YAHOO! JAPAN WANTED TO CREATE AN OPPORTUNITY FOR PEOPLE TO START THINKING ABOUT DISASTER PREPARATION AGAIN.