SUB CATEGORY :

EXHIBITIONS, EVENTS & PUBLIC ENVIRONMENT

COMPANY ENTERING :

ADK TAIWAN, TAIPEI

TITLE :

RHYTHM OF LOVE WALL

BRAND :

7-ELEVEN TAIWAN CSR

ADVERTISER :

7-ELEVEN TAIWAN

AGENCY :

ADK TAIWAN, TAIPEI

CHIEF CREATIVE OFFICER :

RICHARD YU

CREATIVE DIRECTOR :

KURT LIN

COPYWRITER :

JEAN SHIH/MAYA YANG/LISA WANG

ART DIRECTOR :

RICHARD YU/KURT LIN/YUZEN LIN

WEBSITE DIRECTOR :

MASUMASU

DIRECTOR :

CHELUN OU

SPECIAL EFFECTS COMPANY :

BYE BYE WORLD

SOUND PRODUCTION COMPANY :

WONDROUS INC., TOKYO

BACKGROUND OVERVIEW :

TO ENCOUGE PEOPLE TO DONATE MORE MONEY, WE WANTED TO DELIVER A DIRECT AND SIMPE IDEA THAT EVERY COIN DONATED WITH LOVE DESERVES A BIG HAND. WE MADE THE WORLD’S FIRST DONATION BOX, “RHYTHM OF LOVE WALL”. WHEN PEOPLE INSERTED A COIN, THEY WOULD RECEIVE A GREAT OVATION. THIS WAS A DIRECT ENCOURAGEMENT TO THANK THEIR GOOD DEEDS. EVERY HAND ON THE WALL WAS A DELICATE PRODUCT THROUGH A SERIAL PROCESS OF HAND SHAPE DESIGN, MODULE DEVELOPMENT, SEVERAL MONTHS OF STUDY AND ANALYSIS AND TESTING OVER 200 THOUSNAD TIMES. WITH NO EXTRA SOUND EFFECT, EVERY CLAPPING SOUND WAS AUTHENTIC, JUST LIKE A REAL HUMAN DID. IN ORDER TO ENCOURAGE PEOPLE TO INSERT MORE COINS, EVERY TIME WHEN PEOPLE INSERT A COIN, THEY WOULD RECEIVE DIFFERENT CLAPPING RHYTHM. FUTHERMORE, THERE WAS AN OFFICIAL WEBSITE FOR “RHYTHM OF LOVE”, ALLOWING PEOPLE TO CREATE THEIR OWN CLAPPING SOUNDS, IMMEDIATELY UPLOAD AND TRANSMIT BACK INTO THE STORES TO GENERATE MORE VARIETY FOR THE ENCOURAGING CLAPPING.