SUB CATEGORY :

EXHIBITIONS, EVENTS & PUBLIC ENVIRONMENT

COMPANY ENTERING :

THE NINE SHANGHAI, SHANGHAI

TITLE :

GREAT MOMENTS CAN LAST

BRAND :

TENCENT VIDEO

ADVERTISER :

TENCENT VIDEO

AGENCY :

THE NINE, SHANGHAI

CHIEF CREATIVE OFFICER :

JODY XIONG

COPYWRITER :

CANDY CHEN/YIXIAO CHEN/JUN CAO/CHARIS JIAOJIAO

ART DIRECTOR :

JODY XIONG

TECHNICAL SUPPORT :

PINLA3D

ACCOUNT EXECUTIVE :

XIN YANG/NANCY YANG

DESIGNER :

JODY XIONG/LINGWEI HONG/HU MO

FILM PRODUCTION COMPANY :

GWANTSI PRODUCTION, SHANGHAI

DIRECTOR :

JODY XIONG

PRINT PRODUCTION COMPANY :

SHANGHAI FANER CULTURE COMMUNICATION, SHANGHAI

BACKGROUND OVERVIEW :

AS THE LARGEST LIVE STREAMING SOCIAL MEDIA PLATFORM IN CHINA, TENCENT VIDEO IS ALWAYS LOOKING TO COMMUNICATE WITH CONSUMERS IN NEW WAYS. WE CREATED A TANGIBLE AND ACCESSIBLE JOURNEY OF TIME AND MEMORIES. IN A 36 SQUARE METERS SPACE, 66 PANORAMIC 3D CAMERAS WERE CAREFULLY ARRANGED. WHEN VISITORS WALKED IN, THEY COULD PICK A FAVORITE MOVIE OR SHOW ON TENCENT VIDEO AND WATCH IT. THE CAMERAS CAPTURED EVEN THE SLIGHTEST MOVEMENTS WITHIN A SPLIT SECOND. THEN THEIR APPEARANCE AND THE CHERISHED MOMENT WOULD BE CONVERTED INTO 3D DATA BY CLOUD COMPUTING. IN THE END, 39 MOMENTS WERE SELECTED FROM THOUSANDS OF UNIQUE EXPRESSIONS AND WERE 3D-PRINTED INTO WHITE SCULPTURES INSIDE HOURGLASSES. THESE HOURGLASSES WERE 1.2 METERS IN HEIGHT AND WERE DISPLAYED IN A LARGE INSTALLATION 60 METERS IN LENGTH AND 2.5 METERS IN HEIGHT. WHITE SAND FLOWING DOWN FROM THE UPPER HALF OF THE HOURGLASS SEEMS TO HAVE FORMED THE SCULPTURE BELOW. REVEALING EACH VISITOR IN A PERFECT MOMENT OF FROZEN TIME. BRING THOSE UNIQUE REACTIONS BACK TO LIFE AND ENSURING THAT GREAT MOMENTS CAN LAST FOREVER.