1 2
 
 
  • SUB CATEGORY :
    BEST USE OF DIRECT AMBIENT: LARGE SCALE
  • COMPANY ENTERING :
    DENTSU JAYME SYFU, MANILA
  • TITLE :
    DEAD WHALE
  • BRAND :
    REFUSE PLASTIC
  • ADVERTISER :
    GREENPEACE PHILIPPINES
  • AGENCY :
    DENTSU JAYME SYFU, MANILA
  • CHIEF CREATIVE OFFICER :
    MERLEE JAYME
  • CREATIVE DIRECTOR :
    BIBOY ROYONG
  • COPYWRITER :
    SOLEIL BADENHOP
  • ART DIRECTOR :
    BLANE ROSALES/BIBOY ROYONG
  • BUSINESS UNIT DIRECTOR :
    JULIA PRONSTROLLER
  • SOCIAL MEDIA MANAGER :
    TABBI TOMAS
  • DESIGNER :
    BIBOY ROYONG
  • FILM PRODUCER :
    LESTER PARULAN
  • PRODUCTION DESIGN :
    BUTCH GARCIA/ETNIKOLOR
  • POST-PRODUCTION COMPANY :
    GREENROOM INC., MANILA
  • EDITOR :
    ERIN HIPOLITO/JAYMAR CARINAN/BERTO ABENIDO
  • EXECUTIVE PRODUCER :
    FRANNY OMAMPO
  • PRODUCER :
    LESTER PARULAN
  • POST PRODUCER :
    JP CAMPOS
  • SPECIAL EFFECTS COMPANY :
    UNDERGROUND LOGIC, MANILA
  • MANAGING DIRECTOR :
    ADRIAN TECSON
  • HEAD OF CREATIVE OPERATIONS :
    PAOLO MORATO
  • VISUAL EFFECTS :
    WAYNE DAYAUON
  • ANIMATOR :
    WAYNE DAYAUON
  • SENIOR COLORIST :
    LESLIE TAN
  • RENDERE :
    RUSS GALICIA
  • SOUND PRODUCTION COMPANY :
    HIT PRODUCTIONS, MANILA
  • AUDIO ENGINEER :
    GLENN MARIANO
  • MUSIC ARRANGER :
    TEDDY KATIGBAK
  • PHOTOGRAPHER :
    RUBEN HAMAHIGA DELA CRUZ
  • PRINT PRODUCER :
    SHEILA VILLANUEVA
  • THE BRIEF :
    THE “DEAD WHALE” CAMPAIGN AIMED TO HIGHLIGHT THE NEED FOR THE UPCOMING ASEAN SUMMIT TO TAKE URGENT COLLABORATIVE STEPS TO REDUCE PLASTIC WASTE IN THE OCEANS. WITH PHILIPPINES AS THE CHAIR OF THE 2017 ASEAN SUMMIT, GREENPEACE WANTED TO TAKE ADVANTAGE OF THIS OPPORTUNE TIME TO CALL ON ASEAN MEMBERS TO TAKE CONCRETE MEASURES AGAINST PLASTIC POLLUTION LIKE BANNING SINGLE USE PLASTIC PACKAGING, STRENGTHENING POLICY ON WASTE MANAGEMENT, ENFORCING INTERNATIONAL REGULATIONS ON MARINE DEBRIS, AND REGULATING PLASTIC USE AND PRODUCTION AT SOURCE.
  • THE STRATEGY :
    THE PRIMARY TARGET AUDIENCE ARE THE HEADS OF STATE OF ASEAN MEMBERS, THROUGH THEIR RESPECTIVE POLITICAL ADVISORS AND TEAMS WHO ARE ATTENDING THE 2017 ASEAN SUMMIT IN THE PHILIPPINES. THE MESSAGE WAS POLITICALLY CRAFTED IN ORDER TO REACH THEM THROUGH THE MEDIA AND THROUGH DIRECT COMMUNICATION USING
    THE INSTALLATION. WE LAUNCHED THE CAMPAIGN ON MAY 11, 2017, DURING THE 31ST ASEAN LEADERS’ SUMMIT ON COASTAL AND MARINE DEVELOPMENT. THE ‘DEAD WHALE’ WENT FROM NATIONAL TO INTERNATIONAL NEWS, AND WAS ENOUGH FOR THE ASEAN LEADERS
    TO RECOGNIZE THE SCULPTURE AND ELEVATE A PROPOSAL ON PLASTIC POLLUTION FOR THE NEXT LEADERS’ SUMMIT.
  • THE EXECUTION/THE EXECUTION & CRAFT :
    THE ‘DEAD WHALE’ WAS MOUNTED FOR 4 DAYS ON A BEACH IN ONE OF
    THE MOST POLLUTED CITIES IN THE COUNTRY. THE MATERIALS USED WERE PLASTIC WASTES COLLECTED FROM THE OCEAN--WHITE SACKS FOR
    THE UNDERBELLY AND TEXTURES, PLASTIC STRAWS AND WIRES TO BIND
    THE MATERIALS, RED SACKS FOR THE INNARDS AND BLOOD, AND PET BOTTLES FOR THE BALEEN TEETH, AMOUNTING TO OVER 160 KILOS OF PLASTIC WASTES AND 73 FEET IN LENGTH. IT WAS UNVEILED ON MAY 11, 2017, DURING THE 31ST ASEAN LEADERS’ SUMMIT ON COASTAL AND MARINE DEVELOPMENT TO ATTRACT LOCALS, NEWS REPORTERS, AND THE ASEAN LEADERS.
  • THE RESULT :
    THE DEAD WHALE CAMPAIGN SUCCESSFULLY CREATED AWARENESS AMONG THE PUBLIC AND ASEAN LEADERS. WITH ZERO MEDIA SPEND,
    THE CAMPAIGN GOT A TOTAL OF 1.5 BILLION IMPRESSIONS IN OVER 100 COUNTRIES. TOP NEWS SITES COVERED THE NEWS: CNN PHILIPPINES,
    THE TELEGRAPH, PEOPLE’S DAILY CHINA, AND MORE. NEWS PUBLICATIONS
    AND CHANNELS: TV5 NEWS PH, PHILIPPINE DAILY INQUIRER, ADN40 MEXICO, ARTE 28 FRANCE, NATION TV THAILAND, VINHLONG TV VIETNAM, AND MORE. MOST IMPORTANTLY, THE ISSUE WAS INCLUDED IN A PROPOSAL FOR THE NEXT ASEAN SUMMIT, JUST ONE DAY AFTER THE LAUNCH. “ASEAN ELEVATES COASTAL, MARINE ENVIRONMENT PROTECTION BID”, MAY 12, 2017 HTTPS://WWW.ASEAN2017.PH/ASEAN-ELEVATES-COASTAL-MARINE-ENVIRONMENT-PROTECTION-BID/