1 2
 
 
  • SUB CATEGORY :
    BEST USE OF SOCIAL MEDIA
  • COMPANY ENTERING :
    HAKUHODO INDONESIA, JAKARTA
  • TITLE :
    HIDDEN VIOLENCE PHOTO
  • BRAND :
    DOMESTIC VIOLENCE
  • ADVERTISER :
    KAPAL PEREMPUAN
  • AGENCY :
    HAKUHODO INDONESIA, JAKARTA
  • CHIEF CREATIVE OFFICER :
    WOON HOH
  • EXECUTIVE CREATIVE DIRECTOR :
    CHOW KOK KEONG
  • COPYWRITER :
    VINCE LEE/CHOW KOK KEONG
  • ART DIRECTOR :
    CHOW KOK KEONG/WAHYU/NIKHOLAS ALVIYANTO
  • ACCOUNT DIRECTOR :
    BUDI ASTUTI
  • ACCOUNT EXECUTIVE :
    FARIZ AL FARISI
  • STRATEGIC PLANNING DIRECTOR :
    DEVI ATTAMIMI
  • AGENCY PRODUCER :
    ACHMAD RONI/IRSYAD SIDHARTA/FARIZ AL FARISI
  • FILM PRODUCTION COMPANY :
    MASTERPIECE FILM, JAKARTA
  • DIRECTOR :
    REI SUPRIYADI
  • CINEMATOGRAPHER :
    REI SUPRIYADI
  • THE BRIEF :
    IN THE CONSERVATIVE SOCIETY OF INDONESIA, 8 OUT OF 10 CASES OF DOMESTIC VIOLENCE WENT UNREPORTED. VICTIMS OR THEIR FAMILY OFTEN TURN A BLIND EYE TO AVOID SHAME. KAPAL PEREMPUAN, AN NGO FOR THE ADVANCEMENT OF WOMEN'S RIGHTS, WANTS TO PUT AN END TO THIS.
  • THE STRATEGY :
    IN THIS DAY AND AGE, THE BEST AND MOST EFFECTIVE WAY TO GET THE MESSAGE OUT AND GET PEOPLE TALKING IS THROUGH SOCIAL MEDIA, ESPECIALLY THROUGH SOCIAL MEDIA PERSONALITIES WITH A HUGE FOLLOWING.
  • THE EXECUTION/THE EXECUTION & CRAFT :
    IN FACEBOOK, WITH MORE THAN ONE PHOTO UPLOADED, THE PHOTOS WILL APPEAR CROPPED UNLESS CLICKED UPON. WITH THIS, KAPAL PEREMPUAN PARTNERED WITH POPULAR LOCAL BLOGGERS TO CREATE
    A SERIES OF PHOTOS THAT DEPICT HEINOUS ACTS OF VIOLENCE AGAINST WOMEN, BUT HIDDEN UNLESS 'REVEALED' BY A SMART USE OF FACEBOOK PHOTO UPLOADING FEATURE. ONCE REVEALED, THE MESSAGE READS "THE MORE YOU HIDE, THE WORSE IT WILL GET. STOP THE VIOLENCE,
    CALL 012-7988875.”
  • THE RESULT :
    THE PHOTOS WENT VIRAL INSTANTLY, APPEARING ON COUNTLESS OF FAN’S TIMELINE. THE CAMPAIGN, WITH A SIMPLE USE OF FACEBOOK PHOTOS IGNITES A NATIONWIDE AWARENESS OF VIOLENCE AGAINST WOMEN. KAPAL PEREMPUAN RECEIVED MORE PHONE CALLS FROM VICTIMS AND FAMILY ASKING FOR HELP AND ADVICES THAN EVER.
  • URL :