• SUB CATEGORY :
    RETAIL
  • COMPANY ENTERING :
    HAKUHODO INC., TOKYO
  • TITLE :
    MOTORBIKE
  • BRAND :
    AMAZON PRIME
  • ADVERTISER :
    AMAZON JAPAN G.K
  • AGENCY :
    HAKUHODO INC., TOKYO
  • CREATIVE DIRECTOR :
    SETSUKO HABAKI
  • ACCOUNT DIRECTOR :
    NORIHITO MATSUBARA
  • ACCOUNT EXECUTIVE :
    DAIJI INABA/TOMOYO YANASE
  • STRATEGIC PLANNER :
    HIROHAYA YAMAUCHI
  • PLANNER :
    SATORU IKI
  • AGENCY PRODUCER :
    NOZOMU FUKUDA
  • FILM PRODUCTION COMPANY :
    OTHER, TOKYO
  • DIRECTOR :
    HIROKI ONO
  • CINEMATOGRAPHER :
    TETSUYA KONDO
  • GAFFER :
    SATOSHI MIZOGUCHI
  • ART DIRECTOR :
    AYAKO HANASAKI
  • FILM PRODUCER :
    SHOTA KAWAGUCHI
  • PRODUCTION MANAGER :
    TAISUKE KONAKA
  • STYLIST :
    CHIKA YOKOTE
  • HAIR :
    KEIKO KAZAMA
  • POST-PRODUCTION COMPANY :
    OTHER, TOKYO
  • EDITOR :
    NORIHIKO MAEDA/YOHEI TAKAGI
  • SOUND ENGINEER :
    YUJI MURAKAMI
  • MUSIC CREATIVE/PRODUCER :
    NICK WOOD
  • COMPOSER :
    SYN COLLECTIVE
  • MUSIC :
    SYN K.K.
  • ENGLISH SYNOPSIS :
    ASKED BY MOTHER, A YOUNG MAN IN HIS MOTORBIKE TOURING RATHER RELUCTANTLY VISITS HIS GRANDMOTHER’S HOUSE IN THE COUNTRY.
    IT HAS BEEN QUITE A WHILE SINCE HE VISITED THERE - SHE LIVES ALONE AND LOOKS VERY FRAIL. GRANDMOTHER REJOICES MEETING HER GRANDSON, BUT HE’S CONFUSED TO REACT. HE FINDS A PHOTO IN THE HOUSE, WHICH SHOWS GRANDMOTHER AND GRANDFATHER IN THEIR YOUNGER DAYS STANDING IN FRONT OF A MOTORBIKE PLACED IN A CANOLA FLOWER FIELD. THE YOUNG MAN COMES UP WITH AN IDEA, AND PURCHASES SOMETHING ON AMAZON. THE NEXT DAY, HIS GRANDMOTHER RECEIVES A PACKAGE… MOTORBIKE IS RUNNING THROUGH A BEAUTIFUL CANOLA FLOWER FIELD WITH GRANDMOTHER AND YOUNG MAN’S BIG SMILES IN THE TANDEM SEATS. HE BOUGHT A HELMET TO TAKE GRANDMOTHER TO A YELLOW FLOWER FIELD LIKE THE OLD PHOTO.
    THE GRANDMOTHER CLOSES HER EYES AS IF SHE REMINISCES THE YOUNGER DAYS WITH HER MOST LOVED ONE.
  • ENGLISH CONTEXT EXPLANATION :
    AGING SOCIETY HAS BECOME ONE OF THE BIGGEST SOCIAL PROBLEMS FOR JAPAN TODAY. MANY ELDERS WHO LIVE ALONE ARE ISOLATED FROM SOCIETY. THIS TVC WAS AIRED APPROXIMATELY OVER 6 WEEKS, ENDED ON THE NATIONAL HOLIDAY “RESPECT FOR THE AGED DAY”. WE HOPED TO RAISE THE VIEWERS AWARENESS ON THIS DAY, TO MAKE THIS AN OPPORTUNITY TO THINK AND CARE ABOUT THE ELDERLY IN THEIR FAMILY.