• SUB CATEGORY :
    CORPORATE SOCIAL RESPONSIBILITY
  • COMPANY ENTERING :
    ADK TAIWAN, TAIPEI
  • TITLE :
    SENIOR TO SENIOR CARE
  • BRAND :
    7-ELEVEN TAIWAN CSR
  • ADVERTISER :
    7-ELEVEN TAIWAN
  • AGENCY :
    ADK TAIWAN, TAIPEI
  • CHIEF CREATIVE OFFICER :
    RICHARD YU
  • CREATIVE DIRECTOR :
    KURT LIN
  • COPYWRITER :
    JEAN SHIH/MAYA YANG
  • ART DIRECTOR :
    YUZEN LIN
  • ACCOUNT EXECUTIVE :
    RILEY HSIA
  • AGENCY PRODUCER :
    IVY LIEN
  • FILM PRODUCTION COMPANY :
    INNOVATE FILMS, TAIPEI
  • DIRECTOR :
    MULDER SHEN
  • ENGLISH SYNOPSIS :
    IN A SENIOR TO SERIOR CARE FAMILY FOR THE DEMENTIA CARE,
    THE WORK EXHAUSTS THE CAREGIVER AND GET TO CYCLE EVERY DAY.
    THE SENIOR CAREGIVERS WORK USUALLY REQUIRES UP TO 24 HOURS
    A DAY WITHOUT A BREAK, THEY HAVE TO DEAL WITH MANY SITUATIONS. IT IS TRULY A CHALLENGING WORK, EVEN FOR YOUNG PEOPLE, HOWEVER,
    IT HAPPENED ON THE SENIOR CAREGIVER IN THE REAL LIFE, HOW CAN THEY STAND THIS HEAVY WORK…
  • ENGLISH CONTEXT EXPLANATION :
    DEMENTIA CARE AND LONG-TERM CARE ARE CURRENT WELL-KNOWN ISSUES HAPPEN IN TAIWAN, THERE ARE MANY SOCIAL ORGANIZATION AND AWARENESS CAMPAIGN TO ADVOCATE ITS PROBLEM AND CALL-TO-ACTION. HOWEVER, THERE IS A MORE COMPLEX ISSUE WHICH NEEDS MORE HELP AND ATTENTION: THE SENIOR CAREGIVER FAMILY (SENIOR TO SENIOR CARE). IT DOESN’T HAVE MUCH ATTENTION BY THE MEDIA, ORGANIZATION OR THE GOVERNMENT AND THE CROWD IS NOT FAMILIAR WITH IT AS WELL BECAUSE THIS GROUP IS UNDERPRIVILEGED. THEY HAVE LOST THEIR SOUND IN THE SOCIETY AND THAT’S THE REASON WHY THEY NEED MORE ATTENTION AND FURTHER HELPS.