SUB CATEGORY :

PUBLIC SERVICES & CAUSE APPEALS

COMPANY ENTERING :

CHEIL CHINA, BEIJING

TITLE :

THE GIRL IN MASK

BRAND :

OPERATION SMILE

ADVERTISER :

OPERATION SMILE

AGENCY :

CHEIL GREATER CHINA, BEIJING

CHIEF CREATIVE OFFICER :

WAIN CHOI

EXECUTIVE CREATIVE DIRECTOR :

JACKY LUNG

COPYWRITER :

CONG LUO/JACKY LUNG

ART DIRECTOR :

HONGTING WANG/JACKY LUNG

AGENCY PRODUCER :

MENG CHIEN LEE

FILM PRODUCTION COMPANY :

QUAD, CLICHY/P.I.G CHINA, SHANGHAI

DIRECTOR :

HENRY MASON

EXECUTIVE PRODUCER :

MARTIN COULAIS/NICK DODET

FILM PRODUCER :

PAULINE SUN

POST-PRODUCTION COMPANY :

P.I.G CHINA, SHANGHAI

POST PRODUCER :

KANG YATING

SPECIAL EFFECTS COMPANY :

FIN DESIGN, SHANGHAI

VISUAL EFFECTS :

SEGUNDO

PRODUCER :

BILLY BECKET

SOUND PRODUCTION COMPANY :

GREEN UNITED MUSIC, SHANGHAI

SOUND STUDIO PRODUCER :

THOMAS FAUCHEUR

MUSIC COMPOSER :

STÉPHANE PRIN

MIXER :

FABIEN LAUGARD

ENGLISH SYNOPSIS :

SMOG BECOMES A COMMON WEATHER IN CHINA. LOW PRESSURE IN THE REGION LIMITS POLLUTANTS DISPERSION, AND PRODUCES HAZARDOUS AIR CONDITION. PEOPLE SHOULD AVOID UNNECESSARY OUTDOOR ACTIVITIES. HOWEVER, A LITTLE GIRL LOVES GOING OUT ON SMOGGY DAYS. AFTER BREAKFAST, SHE PUTS HER MASK ON AND RUNS OUTSIDE. DIFFERENT WITH PEOPLE WHO COMPLAIN THE SMOGGY DAY OR HIDE INDOOR, THIS LITTLE GIRL WITH MASK ENJOYS BEING OUTDOOR VERY MUCH. SHE RUNS LIKE A DEER AND EMBRACES THE CITY. SHE SAYS “HI“
TO PEOPLE WHOM PASSERBY. HER SMILING FACE BECOMES A SHARP CONTRAST TO PEOPLE WHOSE EYES WITH DEPRESSION AND SADNESS. AFTER SHE HAS A GREAT DAY OUT, SHE COMES BACK HOME AND TAKES OFF HER MASK. THE CAMERA ZOOMS TO HER FRONT FACE AND REVEALS HER CLEFT CONDITION. HER INNER VOICE: “WITH MY MASK, I LOOK LIKE EVERYONE ELSE.” IN EVERY 20 MINUTES, A CHILD IS BORN WITH CLEFT CONDITION IN CHINA.