SUB CATEGORY :

PUBLIC SERVICES & CAUSE APPEALS

COMPANY ENTERING :

TBWA\SANTIAGO MANGADA PUNO, MANILA

TITLE :

ARCHIMEDES TRAJANO

BRAND :

THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA

ADVERTISER :

THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA

AGENCY :

TBWA\SANTIAGO MANGADA PUNO, MANILA

MANAGING DIRECTOR :

PORTIA CATUIRA

CHIEF CREATIVE OFFICER :

MELVIN MANGADA

EXECUTIVE CREATIVE DIRECTOR :

MELVIN MANGADA

CREATIVE DIRECTOR :

BRYAN S. SIY

COPYWRITER :

BRYAN S. SIY

ART DIRECTOR :

MELVIN M. MANGADA

ACCOUNT MANAGER :

MIELE DUNGO

AGENCY PRODUCER :

SUNNY LUCERO

DIRECTOR :

EMILIE BATARD

CAMERA/ASSISTANT DIRECTOR :

HANN MARCELINO

EDITOR :

KIKO DE DIOS

SOUND ENGINEER :

LUIS ALCANTARA

ENGLISH SYNOPSIS :

MARTIAL LAW IS THE DARKEST CHAPTER IN PHILIPPINE HISTORY. THOUSANDS OF YOUNG MEN AND WOMEN WERE ABDUCTED AND KILLED. BUT THE MILLENNIALS IN THE PHILIPPINES, COMPRISING 46% OF THE VOTING POPULATION, KNOW NOTHING ABOUT IT. BECAUSE THEY WERE NOT BORN YET WHEN IT HAPPENED. AND THEIR SCHOOL TEXTBOOKS OMITTED FACTS ABOUT HUMAN RIGHTS VIOLATION DURING MARTIAL LAW. SO HISTORY WILL NOT REPEAT ITSELF, CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACAÑANG (CARMMA), NEEDED TO EDUCATE THE MILLENNIAL. WE TOLD THE STORIES OF YOUNG PEOPLE KILLED DURING MARTIAL LAW, TO PETITION THE GOVERNMENT TO REVISE THE TEXTBOOKS AND INCLUDE HISTORICAL TRUTHS ABOUT THE ATROCITIES DURING FERDINAND MARCOS REGIME. WE BROUGHT BACK FROM THE DEAD A VICTIM OF MARTIAL LAW TO TELL HIS STORY. HIS NAME IS ARCHIMEDES TRAJANO, A 21-YEAR OLD YOUNG MAN WHO WAS ABDUCTED, TORTURED AND KILLED IN 1977.