• SUB CATEGORY :
    PUBLIC SERVICES & CAUSE APPEALS
  • COMPANY ENTERING :
    TBWA\SANTIAGO MANGADA PUNO, MANILA
  • TITLE :
    ARCHIMEDES TRAJANO
  • BRAND :
    THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
  • ADVERTISER :
    THE CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA
  • AGENCY :
    TBWA\SANTIAGO MANGADA PUNO, MANILA
  • MANAGING DIRECTOR :
    PORTIA CATUIRA
  • CHIEF CREATIVE OFFICER :
    MELVIN MANGADA
  • EXECUTIVE CREATIVE DIRECTOR :
    MELVIN MANGADA
  • CREATIVE DIRECTOR :
    BRYAN S. SIY
  • COPYWRITER :
    BRYAN S. SIY
  • ART DIRECTOR :
    MELVIN M. MANGADA
  • ACCOUNT MANAGER :
    MIELE DUNGO
  • AGENCY PRODUCER :
    SUNNY LUCERO
  • DIRECTOR :
    EMILIE BATARD
  • CAMERA/ASSISTANT DIRECTOR :
    HANN MARCELINO
  • EDITOR :
    KIKO DE DIOS
  • SOUND ENGINEER :
    LUIS ALCANTARA
  • ENGLISH SYNOPSIS :
    MARTIAL LAW IS THE DARKEST CHAPTER IN PHILIPPINE HISTORY. THOUSANDS OF YOUNG MEN AND WOMEN WERE ABDUCTED AND KILLED. BUT THE MILLENNIALS IN THE PHILIPPINES, COMPRISING 46% OF THE VOTING POPULATION, KNOW NOTHING ABOUT IT. BECAUSE THEY WERE NOT BORN YET WHEN IT HAPPENED. AND THEIR SCHOOL TEXTBOOKS OMITTED FACTS ABOUT HUMAN RIGHTS VIOLATION DURING MARTIAL LAW. SO HISTORY WILL NOT REPEAT ITSELF, CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACA√ĎANG (CARMMA), NEEDED TO EDUCATE THE MILLENNIAL. WE TOLD THE STORIES OF YOUNG PEOPLE KILLED DURING MARTIAL LAW, TO PETITION THE GOVERNMENT TO REVISE THE TEXTBOOKS AND INCLUDE HISTORICAL TRUTHS ABOUT THE ATROCITIES DURING FERDINAND MARCOS REGIME. WE BROUGHT BACK FROM THE DEAD A VICTIM OF MARTIAL LAW TO TELL HIS STORY. HIS NAME IS ARCHIMEDES TRAJANO, A 21-YEAR OLD YOUNG MAN WHO WAS ABDUCTED, TORTURED AND KILLED IN 1977.