• SUB CATEGORY :
    PUBLIC SERVICES & CAUSE APPEALS
  • COMPANY ENTERING :
    TBWA\SANTIAGO MANGADA PUNO, MANILA
  • TITLE :
    LOVE THY NEIGHBOR
  • BRAND :
    ASSOCIATION OF BROADCASTERS OF THE PHILIPPINES
  • ADVERTISER :
    ASSOCIATION OF BROADCASTERS OF THE PHILIPPINES
  • AGENCY :
    TBWA\SANTIAGO MANGADA PUNO, MANILA
  • CHIEF CREATIVE OFFICER :
    MELVIN MANGADA
  • EXECUTIVE CREATIVE DIRECTOR :
    MELVIN MANGADA
  • CREATIVE DIRECTOR :
    NOLAN FABULAR/CHINO JAYME
  • COPYWRITER :
    CHINO JAYME
  • ART DIRECTOR :
    MARK BLANCO
  • BUSINESS UNIT DIRECTOR :
    JENNY FLORENDO
  • PLANNER :
    JIMMY F. SANTIAGO
  • EDITOR :
    MATTHEW CRUZ
  • AGENCY PRODUCER :
    SUNNY LUCERO/FRANCIS BAGNES
  • CASTER :
    SILAY TAN (FREELANCER)
  • ACCOUNTS :
    MIELE DUNGO
  • FILM PRODUCTION COMPANY :
    HOW'S EVERYTHING, MANILA
  • DIRECTOR :
    PAU PANGAN (FREELANCER)
  • DOP :
    PAU PANGAN (FREELANCER)
  • ENGLISH SYNOPSIS :
    ON MAY 23, 2017, ISIS MILITANTS CALLED THE MAUTE GROUP WAGED WAR WITH THE PHILIPPINE GOVERNMENT, INVADING AND SEALING OFF
    THE MARAWI CITY. THE MILITANTS TARGETED THE TRAPPED CHRISTIANS, DESTROYING THEIR CHURCHES AND SHOOTING HUNDREDS THEM WITHIN SIGHT. DURING THE BATTLE, DATU LUCMAN, A MUSLIM, HELPED 64 CHRISTIANS ESCAPE THE CITY BY HAVING THEM WEAR HIJABS.
    IN A CHRISTIAN-DOMINATED COUNTRY WITH A PREJUDICE AGAINST
    THE MUSLIM MINORITY, THIS ACT OF HEROISM MADE HEADLINES.
    RIGHT BEFORE CHRISTMAS, KAPISANAN NG MGA BRODKASTER NG PILIPINAS (ASSOCIATION OF PHILIPPINE BROADCASTERS) RELEASED
    A TRIBUTE TO DATU LUCMAN AND MUSLIMS WHO SHOWED THEIR HEROISM. IN THE FILM, A GROUP OF PEOPLE IN HIJABS SING
    THE CHRISTMAS CAROL “O HOLY NIGHT”, LATER REVEALING THAT SOME OF THEM WERE THE CHRISTIAN SURVIVORS THAT WERE HELPED BY DATU LUCMAN. 1,028,687 REACH 1,690,345 IMPRESSIONS 398,504 ENGAGEMENTS 80% POSITIVE COMMENTS