• SUB CATEGORY :
    INTERNET FILM: SPORTS, FASHION & ACCESSORIES
  • COMPANY ENTERING :
    AKQA SHANGHAI, SHANGHAI
  • TITLE :
    EVERY 2ND COUNTS
  • BRAND :
    JORDAN BRAND
  • ADVERTISER :
    NIKE GREATER CHINA
  • AGENCY :
    AKQA, SHANGHAI
  • EXECUTIVE CREATIVE DIRECTOR :
    ERIC CRUZ
  • CREATIVE DIRECTOR :
    PEEPO DAVID/ERIC CRUZ
  • COPYWRITER :
    PEEPO DAVID/WILLIAM ZHANG
  • ART DIRECTOR :
    ERIC CRUZ/MORRIS LEE
  • ACCOUNT DIRECTOR :
    STEFAN HAWES/YOUSH HUANG
  • STRATEGIC PLANNING DIRECTOR :
    DAVID BUCKLEY
  • DESIGNER :
    CHELSEA SHEN
  • AGENCY PRODUCER :
    ERIC CRUZ/BRIDGET HONG
  • FILM PRODUCTION COMPANY :
    CONTRA, SHANGHAI/DOOMSDAY, LOS ANGELES
  • DIRECTOR :
    ALISTAIR MCKEVITT
  • CINEMATOGRAPHER :
    SEAN PORTER
  • EXECUTIVE PRODUCER :
    JASON COLE
  • FILM PRODUCER :
    ALICIA MARTINEZ
  • POST-PRODUCTION COMPANY :
    MPC, SHANGHAI/ROCK PAPER SCISSORS, LOS ANGELES
  • EDITOR :
    AARON TOMPKINS
  • SPECIAL EFFECTS COMPANY :
    MPC, LOS ANGELES
  • SOUND PRODUCTION COMPANY :
    HUMAN, LOS ANGELES
  • MUSIC COMPOSER :
    CRAIG DELEON
  • MUSIC ARRANGER :
    CRAIG DELEON
  • ENGLISH SYNOPSIS :
    胜由我定 – COMMIT TO WIN. ONLY YOU CAN DECIDE THE RESULT OF THE GAME. BUT WHAT IF YOU’RE UP AGAINST FAILURE — MAN’S TOUGHEST OPPONENT — HOW DO YOU BEAT IT? JORDAN BRAND AND AKQA SHANGHAI CREATED A SHORT FILM ABOUT COMMITMENT AND FAILURE. THE STORY OF A CHINESE BALLER WHO WAKES UP TO THE SAME GAME AND LOSES OVER AND OVER AGAIN. DOES HE GIVE UP? OR DOES HE GET UP AND TRY AGAIN? THE FILM GENERATED 2.8M VIEWS IN THE FIRST 3 HOURS ON WEIBO, AND 36M TOTAL VIEWS ACROSS JORDAN’S SOCIAL CHANNELS. AWARD SITE : HTTP://THEVOTED.COM/SH/NIKE/EVERY2NDCOUNTS/
  • ENGLISH CONTEXT EXPLANATION :
    THE BRIEF WAS TO LAUNCH THE AJXXXII IN CHINA WITH THE LOCAL BRAND MESSAGING 胜由我定. 胜由我定 – COMMIT TO WIN. ONLY YOU CAN DECIDE THE RESULT OF THE GAME. BUT WHAT IF YOU’RE UP AGAINST FAILURE — MAN’S TOUGHEST OPPONENT — HOW DO YOU FLY ABOVE?
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