SUB CATEGORY :

INTERNET FILM: CARS, OTHER VEHICLES, ACCESSORIES, &
AUTO SERVICES

COMPANY ENTERING :

TBWA\HAKUHODO INC., TOKYO

TITLE :

THE PROFESSIONAL OF JAPAN

BRAND :

NISSAN NV350 CARAVAN

ADVERTISER :

NISSAN MOTOR CO.,LTD.

AGENCY :

TBWA\HAKUHODO, TOKYO

CHIEF CREATIVE OFFICER :

KAZOO SATO

CREATIVE DIRECTOR :

KANAME ARATAME

COPYWRITER :

TETSUYA UMEDA

ART DIRECTOR :

TAKAYA MASUDA

BUZZ MACHINE :

KAZUAKI KURIBAYASHI

ACCOUNT EXECUTIVE :

HISAKAZU MIZUTAMARI/MASAKAZU KOBAYASHI/RYUKI OISHI

STRATEGIC PLANNER :

TAIKI IINO

DESIGNER :

KENTARO TETSUKA

FILM PRODUCTION COMPANY :

PYRAMID FILM INC., TOKYO

DIRECTOR :

YOSHIHIKO YAMAMOTO (WONDER LAND HOUSE)

FILM PRODUCER :

TAICHI MURAI/YUSUKE YAMADA

PRODUCTION MANAGER :

YUKI YOSHIDA/RYOSUKE KUBODERA

EDITOR :

TAKAYUKI UMETANI (CARP)/YASUHIKO IKEDA (AOI STUDIO)

SOUND PRODUCTION COMPANY :

INVISIBLE DESIGNS LAB., TOKYO

SOUND DESIGNER :

SHINYA KIYOKAWA

MUSIC COMPOSER :

TAKETOSHI NIIZUMA (PTHREE)

ENGLISH SYNOPSIS :

USE THE POWER OF FILM TO MAKE CRAFTSMEN THE HERO. NISSAN CREATED AN ONLINE VIDEO FOR CARAVAN WITH CRAFTSMEN AS THE HERO. WE CAPTURED THE SCENES OF CRAFTSMEN ACROSS JAPAN WITH CONSUMMATE SKILLS SUCH AS FLAT-PLANE CARVING OF 8 MICRON IN THICKNESS AND MINUSCULE TOPS 9MM IN DIAMETER. ONCE RELEASED, THE VIDEO EXCEEDED 10MM VIEWS. CRAFTSMEN BECAME HEROES AROUND THE WORLD.

ENGLISH CONTEXT EXPLANATION :

CREATE STRONGER BOND BETWEEN CRAFTSMEN AND CARAVAN CARAVAN IS NISSAN’S LEADING LIGHT COMMERCIAL VEHICLE EQUIPPED WITH FEATURES FOR CRAFTSMEN SUCH AS AUTOMATIC BRAKING NOT YET OFFERED BY COMPETITION. HOWEVER, CRAFTSMEN KNEW LITTLE OF
THE VEHICLE.

URL :

https://youtu.be/xRuNtjq8UdQ