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SUB CATEGORY :
INTERNET FILM: FINANCE, COMMERCIAL PUBLIC SERVICES, BUSINESS PRODUCTS & SERVICES
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COMPANY ENTERING :
DENTSU INC., TOKYO
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TITLE :
MACH CAR WASH
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BRAND :
MACHBAITO
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ADVERTISER :
LIVESENSE
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AGENCY :
DENTSU INC., TOKYO
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EXECUTIVE CREATIVE DIRECTOR :
HIROKI NAKAMURA
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CREATIVE DIRECTOR :
SHUMPEI MURATA
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COPYWRITER :
SHUMPEI MURATA/YUKI OHTSU
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ART DIRECTOR :
KAZUNORI KAWAGOSHI
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AGENCY PRODUCER :
KIMIO TAKANO/HIROYUKI NAKAMURA
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FILM PRODUCTION COMPANY :
T&E INC., TOKYO
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DIRECTOR :
KEISUKE KUROYANAGI
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CINEMATOGRAPHER :
TAKASHI SAKURAI
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GAFFER :
JUN TERUI
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FILM PRODUCER :
TAKAAKI SASAKI
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PRODUCTION DESIGNER :
TAKAYUKI INOUE
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OTHER FILM PRODUCTION CREDITS :
JUNKI TACHIBANA/KAZUYA WADA/HIROKI ODAGIRI
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POST-PRODUCTION COMPANY :
T&E INC., FUKUOKA
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EDITOR :
YUSUKE YAMAMURA
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COLORIST :
JIN SHIBAYAMA
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FLAME ARTIST :
TETSUHIRO MORINAGA
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SOUND PRODUCTION COMPANY :
T&E INC., FUKUOKA
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SOUND DESIGNER :
TOMOHISA MATSUMOTO
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ENGLISH SYNOPSIS :
SOME TYPICAL JAPANESE JOBS ARE SUMMARIZED IN ONLY 6 SEC.
"""MACH CAR WASH"" STAFFS: WELCOME! STAFFS:THANK YOU!
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ENGLISH CONTEXT EXPLANATION :
THE ADVERTISER IS CALLED "MACHBAITO". "MACH" ORIGINALLY MEANS
"A SPEED OF SOUND", "VERY FAST" AND "BAITO" MEANS "PART-TIME JOBS"
IN JAPANESE. LITERALLY, "MACHBAITO" IS A JOB SEARCH SITE WHOSE STRENGTH IS THAT JOB SEEKERS CAN GET AND START NEW JOBS IN SECONDS. WE TRIED TO EMPHASIZE THIS FACT EFFICIENTLY AND TOOK ADVANTAGE OF SHORTNESS OF YOUTUBE BUMPER ADS. IN BUMPERS WE SUMMARIZED EACH TYPICAL JAPANESE JOB EXAGGERATEDLY ONLY IN
6 SEC. BUMPER ADS ARE VERY SHORT BUT IN THIS CASE SHORTNESS IS RATHER EFFECTIVE THAN RESTRICTIVE. AND THESE HILARIOUS ADS SHARED A LOT ESPECIALLY ON TWITTER AND IT WAS RANKED 9TH IN THE DAILY "THE MOST SHARED TWEETS IN JAPAN", PLUS AS SOON AS IT WAS POSTED ON TOKYO OTAKU MODE IN FACEBOOK, IT WAS SHARED MORE THAN 10,000 AROUND THE WORLD. THE BUMPER ADS LOOK TOO SHORT TO DELIVER MESSAGES BUT THIS WEAKNESS WAS STRENGTH FOR OUR CAMPAIGN.
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