• SUB CATEGORY :
    INTERNET FILM: FINANCE, COMMERCIAL PUBLIC SERVICES,
    BUSINESS PRODUCTS & SERVICES
  • COMPANY ENTERING :
    RABBIT DIGITAL GROUP COMPANY LIMITED, BANGKOK
  • TITLE :
    SYN MUN KONG: THANK YOU THAILAND
  • BRAND :
    SMK HEALTH INSURANCE BY FIT
  • ADVERTISER :
    SYN MUN KONG INSURANCE PLC.
  • AGENCY :
    RABBIT DIGITAL GROUP CO., LTD., BANGKOK
  • CHIEF MARKETING OFFICER :
    SAROJ LAOHASIRI
  • EXECUTIVE CREATIVE DIRECTOR :
    NORANIT YASOPA
  • CREATIVE DIRECTOR :
    ARM BUDDHAPHOL/NORANIT YASOPA
  • COPYWRITER :
    VARUT PIPATTANABANCHA/PAPOP CHAOWANAPREECHA
  • ART DIRECTOR :
    NUTTHAPORN TEPPITAK/NORANIT YASOPA
  • EXECUTIVE ACCOUNT DIRECTOR :
    KATHLEEN WONGSANGANAN
  • ACCOUNT DIRECTOR :
    AKARAPORN FONGCHITCHAROEN
  • ACCOUNT MANAGER :
    WANWISA PENSUNTI
  • ACCOUNT EXECUTIVE :
    ORACHA CHINSAWATPUN
  • STRATEGIC PLANNING DIRECTOR :
    KITTIPAT MAHAPUNT
  • STRATEGIC PLANNING MANAGER :
    JUTIKUL JUDEE
  • STRATEGIC PLANNER :
    BODIN BOONSIRIPHANT
  • TOUCHPOINT PROJECT MANAGER :
    PITCHAYA NIAMSIRI
  • TOUCHPOINT TEAM :
    APANCHANOK AKEWANON/ORAVEE TUNGUSPORNCHAI/
    NIYADA SUWANNATRI/PANNAROT KANPOT/NARATIP SAEPHUA/
    WIRANPHAT KITTIJINDAMANEE
  • AGENCY PRODUCER :
    POTRAWEE WICHIEN
  • FILM PRODUCTION COMPANY :
    SUNETA HOUSE, BANGKOK
  • DIRECTOR :
    TEERAPOL SUNETA
  • ASSISTANT DIRECTOR :
    NAPAT VORASUK
  • CINEMATOGRAPHER :
    PAKORN SANEEWONG NA AYUDHYA
  • FILM PRODUCER :
    WANLOP RUNGKUMJAD
  • PRODUCTION DESIGNER :
    PISUT PARIWATTANAKIT
  • LOCATION MANAGER :
    JIRAWAT SANTARATCHAI
  • CASTING DIRECTOR :
    NARISSARA MAKMANEE
  • POST-PRODUCTION COMPANY :
    MINIP DIGITALPOST, BANGKOK
  • EDITOR :
    SARAWUT KAWEETHAMMAWONG
  • SOUND PRODUCTION COMPANY :
    CINE DIGITAL SOUND STUDIO CO., LTD., BANGKOK
  • ENGLISH SYNOPSIS :
    SMK INSURANCE, A PROVIDER OF INSURANCE SERVICE IN THAILAND, WANTS TO LAUNCH “SMK FIT” AN INNOVATIVE HEALTH INSURANCE THAT REWARDS CONSUMERS WITH UP TO 15% DISCOUNT DEPENDING ON THE LEVEL OF THEIR HEALTH CONDITIONS. THE CAMPAIGN AIMS TO GAIN ATTENTION FROM ANY THAI CONSUMERS. HOWEVER, MOST THAIS’ PERCEPTION TOWARDS "FIT" ONLY RELATE TO HEALTH AWARE PEOPLE WHO PURSUE WEIGHT TRAINING, EAT CLEAN AND HAVE NICE BODY. OBJECTIVE : REACH WIDER TARGET AUDIENCE BY GENERATING AWARENESS FOR “SMK FIT” HEALTH INSURANCE THAT REWARDS HEALTHY CONSUMERS WITH UP TO 15% DISCOUNT DEPENDING ON THE LEVEL OF THEIR HEALTH CONDITIONS.
  • ENGLISH CONTEXT EXPLANATION :
    IN ORDER TO RESHAPE THAIS UNDERSTANDING OF WHAT "FIT" ACTUALLY MEANS, WE DECIDED TO USE SITUATION THAT OCCURS IN THEIR EVERYDAY LIFESTYLE AS THIS PROVIDE A CLOSER-TO-LIFE IMPACT.
    OUR STRATEGY IS TO USE THEIR DAILY ANNOYANCE AS OUR MEDIUM TO COMMUNICATE SMK HEALTH BY FIT PRODUCT BENEFIT AND TO BRING THE TRUE MEANING OF "FIT" RIGHT TO WHERE IT MATTERS MOST; THEIR LIVES.
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