• SUB CATEGORY :
    INTERNET FILM: CORPORATE IMAGE
  • COMPANY ENTERING :
    INNOCEAN WORLDWIDE, SEOUL
  • TITLE :
    SHACKLETON'S RETURN
  • BRAND :
    HYUNDAI MOTOR COMPANY
  • ADVERTISER :
    HYUNDAI MOTOR COMPANY
  • AGENCY :
    INNOCEAN WORLDWIDE, SEOUL
  • CHIEF CREATIVE OFFICER :
    JEREMY CRAIGEN
  • EXECUTIVE CREATIVE DIRECTOR :
    KIM, JUNG-A
  • COPYWRITER :
    NEW, SUMMER/LEE, JUNKYU/PARK, EUNJOO/RHEE, SEUNG HA
  • ART DIRECTOR :
    HWANG, YOUNG HO/PARK, SANGKWON/GO, MINJU
  • ACCOUNT DIRECTOR :
    KIM, JONG PIL
  • ACCOUNT MANAGER :
    KIM, JUNG HWAN
  • ACCOUNT EXECUTIVE :
    SEOK, AYOUNG/KIM, JIN/KIL, A RUM/CHOI, MOON HEE/CHOI, HA BEEN/
    LEE, SUN JUN
  • AGENCY PRODUCER :
    KIM, BAE SEONG
  • FILM PRODUCTION COMPANY :
    PLANIT PRODUCTION, SEOUL
  • DIRECTOR :
    KO, HAN KI
  • DIRECTOR OF PHOTOGRAPHY :
    LIPPSTOCK TORSTEN
  • ASSISTANT DIRECTOR :
    JANG, MOK CHEON
  • 1ST ASSISTANT CAMERA :
    SEIDL ALEX
  • EXECUTIVE PRODUCER :
    JUNG, SUNG WON
  • FILM PRODUCER :
    NAM, JI HYUN/NAM YOON SEOK/SIEGEL NATHALIE
  • POST-PRODUCTION COMPANY :
    EDITIN, SEOUL
  • EDITOR :
    YOU, SE JIN
  • ASSISTANT EDITOR :
    KIM, EUN HYE
  • SPECIAL EFFECTS COMPANY :
    VIXEN, SEOUL
  • 2D SUPERVISOR :
    PARK JI IN
  • 2D ARTIST :
    KO, HO YEON/JANG, HYE RI/OH, TAE DONG
  • SOUND PRODUCTION COMPANY :
    ASAP, SEOUL
  • SOUND DESIGNER :
    CHO, WON HEE/KIM, JUN SIK
  • MUSIC DIRECTOR :
    LEE, BAN SEOK
  • ENGLISH SYNOPSIS :
    HYUNDAI MOTOR INTENDED TO CREATE AN ALL ON-LOCATION DOCUMENTARY FILM DEPICTING PATRICK, GREAT GRANDSON OF SHACKLETON PREPARING, EXECUTING, AND COMPLETING THE EXPEDITION. 2 YEAR PREPARATION PERIOD FOR THE FILM INCLUDED DESCENDANT INTERVIEW, ICELAND TRAINING, MODIFICATION OF SANTA FE, AND ENGRAVING THE CREW MESSAGES ON THE VEHICLE. BY BRINGING BACK HIS LEADERSHIP AND THE SPIRIT OF SELF-SACRIFICE THAT VALUED SAFE RETURNS OF HIS CREW, WE COULD DELIVER HYUNDAI MOTOR’S PHILOSOPHY OF “TOGETHER FOR A BETTER FUTURE’ BASED ON ‘CARING’ FOR CUSTOMERS AND IT REACHED 100M VIEWS FOR THE FIRST TIME AS AN AUTOMOBILE ADVERTISEMENT.
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