SUB CATEGORY :

INTERNET FILM: PUBLIC SERVICES & CAUSE APPEALS

COMPANY ENTERING :

CLEMENGER BBDO WELLINGTON, WELLINGTON

TITLE :

GIVE NOTHING TO RACISM

BRAND :

NEW ZEALAND HUMAN RIGHTS COMMISSION

ADVERTISER :

NEW ZEALAND HUMAN RIGHTS COMMISSION

AGENCY :

CLEMENGER BBDO WELLINGTON, WELLINGTON

RACE RELATIONS COMMISSIONER :

DAME SUSAN DEVOY

COMMUNICATIONS MANAGER :

MICHELLE TAYLER

COMMUNICATIONS STRATEGIST :

CHRISTINE AMMUNSON

DIGITAL CAMPAIGN MANAGER :

RYAN MEARNS

MANAGING DIRECTOR :

BRETT HOSKIN

EXECUTIVE CREATIVE DIRECTOR :

BRIGID ALKEMA

CREATIVE DIRECTOR :

EMILY BEAUTRAIS

CREATIVE :

FRANCES COOKE

DESIGN DIRECTOR :

STEVE BOGGS

DIGITAL DESIGNER :

RYAN CHRISTIE

MANAGING PARTNER :

LINDA MAJOR

STRATEGIST :

BETHANY OMERI

PROJECT MANAGER :

ROBBIE ALLEN

ACCOUNT EXEC :

CHARLOTTE GREALLY

HEAD OF CONTENT PRODUCTION :

CHRISTINA HAZARD

PRODUCER :

CARNE GODFREY

FREELANCE PRODUCER :

TRACY MORELY-HALL/JEN GASSON

EDITOR :

DAN MONAGHAN/OLLIE SENT

SOUND DESIGNER :

PAUL STENT

TECHNICAL DIRECTOR :

KATE BROWN

USER EXPERIENCE :

CHRIS BROWN

FRONT END DEVELOPER :

VIKASH DEEPCHAND/MARTIN HIPP

BACK END DEVELOPER :

DREW KENNELLY

SOFTWARE TESTER :

MATTHEW AMUNDSEN

MEDIA STRATEGIST :

JAKE FIRMAN

MEDIA :

EDD LUCAS

DIRECTOR :

TAIKA WAITITI

PRODUCER :

MATT NOONAN/BRANDE BYTHEWAY

DOP :

JESSE CAIN

EDITOR :

JONATHAN VENZ

COLOURIST :

PETE RITCHIE

PHOTOGRAPHER :

ARTO SAARI/MAXY

PHOTOGRAPHER/DIRECTOR :

TROY GOODALL

PRODUCER :

EMILY MOON

RETOUCHER :

DAN COROIAN-VLAD

ENGLISH SYNOPSIS :

IN THIS PROVOCATIVE ONLINE VIDEO, HOLLYWOOD DIRECTOR AND NEW ZEALANDER OF THE YEAR TAIKA WAITITI ASKED KIWIS WHAT THEY WOULD GIVE TO RACISM.

ENGLISH CONTEXT EXPLANATION :

KIWIS ARE QUICK TO SAY THEY’RE OPEN MINDED AND FAIR. BUT 1 IN 3 COMPLAINTS TO THE NZ HUMAN RIGHTS COMMISSION IS ABOUT RACIAL DISCRIMINATION, AND MANY MORE GO UNREPORTED. WITH RACISM ON THE RISE, WE NEEDED NEW ZEALANDERS TO SEE THAT RACISM STARTS SMALL, AND THAT EVEN GIVING ONLY A LITTLE TO RACISM WAS HELPING IT GROW.