• SUB CATEGORY :
    INTERACTIVE FILM
  • COMPANY ENTERING :
    AKQA SHANGHAI, SHANGHAI
  • TITLE :
    ZHOU DONGYU : BELIEVE IN MORE
  • BRAND :
    NIKE WOMEN
  • ADVERTISER :
    NIKE GREATER CHINA
  • AGENCY :
    AKQA, SHANGHAI
  • EXECUTIVE CREATIVE DIRECTOR :
    ERIC CRUZ
  • CREATIVE DIRECTOR :
    ERIC CRUZ/DEREX LUI/JOSHUA LIM
  • COPYWRITER :
    DEREK LUI
  • ART DIRECTOR :
    JOSHUA LIM
  • ACCOUNT DIRECTOR :
    STEFAN HAWES
  • STRATEGIC PLANNING DIRECTOR :
    DAVID BUCKLEY
  • AGENCY PRODUCER :
    ERIC CRUZ
  • FILM PRODUCTION COMPANY :
    CEKAI JP, TOKYO
  • DIRECTOR :
    KOTA IGUCHI
  • EXECUTIVE PRODUCER :
    NAOYA WATANABE/TARO MIKAMI
  • OTHER FILM PRODUCTION CREDITS :
    ENGINE FILMS TOKYO
  • POST-PRODUCTION COMPANY :
    DIGITAL GARDEN INC., TOKYO
  • SPECIAL EFFECTS COMPANY :
    CEKAI JP, TOKYO
  • SOUND PRODUCTION COMPANY :
    GREEN UNITED MUSIC, SHANGHAI
  • SOUND DESIGNER :
    RONALD QIU
  • MUSIC COMPOSER :
    THOMAS FAUCHEUR/FABIEN LANGARD
  • ENGLISH CONTEXT EXPLANATION :
    TO INTRODUCE NIKE WOMEN’S GLOBAL MESSAGE “BELIEVE IN MORE”
    IN CHINA, WE INSPIRED GIRLS WITH THE STORY OF AN UNCONVENTIONAL ATHLETE – ZHOU DONGYU, ONE OF CHINA’S BIGGEST NAMES IN FILM AND
    A FIGURE MOST FANS DIDN’T ASSOCIATE WITH SPORTS. TOLD THROUGH
    A FILM YOU DIDN’T JUST WATCH, BUT EXPERIENCED, AS A PARTICIPANT IN HER WORLD. NIKE PRESENTS: BELIEVE IN MORE, A 360 MOBILE FILM EXPERIENCE INVITING YOU INTO ONE WOMAN’S JOURNEY,
    ZHOU DONGYU’S RISE FROM A FAILED GYMNAST TO A CINEMATIC FORCE. ACROSS 4 CHAPTERS OF IMMERSIVE ENVIRONMENTS AND SPATIAL SOUND DESIGN, FANS STEPPED INTO ZHOU DONGYU’S MOST PIVOTAL MOMENTS IN LIFE, LEADING TO HER REALIZATION THAT ANYTHING IS POSSIBLE WHEN YOU BELIEVE IN MORE. THE EXPERIENCE CULMINATED IN A SHOPPABLE 360 LOOKBOOK FEATURING ALL THE STYLES FROM THROUGHOUT THE FILM. 50MM VIEWS 113MM SOCIAL MEDIA IMPRESSIONS 1.1MM TRAFFIC TO NIKE.COM
  • URL 1 :
    http://thevoted.com/sh/nike/believeinmore/
  • URL 2 :
    https://a.nike.com.cn/believeinmore/