SUB CATEGORY :

INTERACTIVE FILM

COMPANY ENTERING :

R/GA SYDNEY, SYDNEY

TITLE :

THROUGH THE DARK

BRAND :

GOOGLE PLAY MUSIC

ADVERTISER :

GOOGLE

AGENCY :

R/GA, SYDNEY

EXECUTIVE CREATIVE DIRECTOR :

HAMISH STEWART

CREATIVE DIRECTOR :

MICHAEL ARMSTRONG

COPYWRITER :

KATE ALLAN

SENIOR TECHNOLOGY DIRECTOR :

JEFF DONIOS

ACCOUNT DIRECTOR :

NATALIE BREND

SOCIAL STRATEGIST :

JUSTINE CUSACK

MARKETING SCIENCES MANAGER :

CORY NICELY

AGENCY PRODUCER :

JULIA RUSH

FILM PRODUCTION COMPANY :

EXIT FILMS, SYDNEY

ENGLISH SYNOPSIS :

A COLLABORATION BETWEEN HIP-HOP LEGENDS HILLTOP HOODS AND GOOGLE PLAY MUSIC, THIS INTERACTIVE MUSIC VIDEO CAPTURES
THE SENSE OF A WORLD TURNED UPSIDE DOWN, AS EXPERIENCED BY BAND MEMBER DAN SMITH AS HIS SON LIAM UNDERWENT LEUKEMIA TREATMENT. USERS NAVIGATE THEIR OWN PATH THROUGH TWO 3D ENVIRONMENTS (DARK REPRESENTING FEAR, LIGHT FOR HOPE) BY ROTATING PHONES OR MOVING A MOUSE, TRANSLATING A FATHER AND SON’S JOURNEY INTO A POWERFUL DIGITAL EXPERIENCE. THROUGH
THE DARK ENGAGED FANS, DROVE TRIAL OF GOOGLE PLAY MUSIC IN
THE CROWDED STREAMING MARKET, AND GENERATED DONATIONS TO
A CANTEEN INITIATIVE HELPING YOUNG PEOPLE LIVING WITH CANCER ACCESS LIVE MUSIC.

URL :

https://throughthedark.withgoogle.com/