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  • SUB CATEGORY :
    WEBSITE: BEST CONSUMER WEBSITE
  • COMPANY ENTERING :
    BBDO BANGKOK LTD, BANGKOK
  • TITLE :
    IMMORTAL ADOPTION
  • BRAND :
    THAI DOG HOUSE
  • ADVERTISER :
    THAI DOG HOUSE
  • AGENCY :
    BBDO BANGKOK, BANGKOK
  • CHAIRMAN :
    SUTHISAK SUCHARITTANONTA
  • CHIEF CREATIVE OFFICER :
    SUTHISAK SUCHARITTANONTA
  • DEPUTY CHIEF CREATIVE OFFICER :
    ANUWAT NITIPANONT
  • EXECUTIVE CREATIVE DIRECTOR :
    SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT
  • CREATIVE DIRECTOR :
    PITHA UDOMKANJANANAN
  • COPYWRITER :
    MANAMAI RODPETCH/PITHA UDOMKANJANANAN/
    SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT
  • ART DIRECTOR :
    CHARNPANU SUCHAXAYA/PITHA UDOMKANJANANAN/
    SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT
  • DEVELOPER :
    1MOBY
  • ACCOUNT MANAGER :
    LAPASRADA SEVIKUL
  • FILM PRODUCTION COMPANY :
    KLACK FILM, BANGKOK
  • ENGLISH CONTEXT EXPLANATION :
    WE ALL LOVE DOGS BUT A DOG’S EXPECTED LIFESPAN IS 7 TIMES SHORTER THAN A HUMAN’S. LOSING YOUR DOG CAN HURT AS MUCH AS LOSING A FAMILY MEMBER. PEOPLE ARE 5 TIMES MORE LIKELY TO GET A DOG IF IT RESEMBLES THEIR PREVIOUS ONE. THEY EVEN GIVE THEM THE SAME NAME IN SOME CASES. IT’S BECAUSE THE LOOK AND THE SAME BREED PERSONALITY GIVES THEM A WARM AND COMFORTING FEELING. IN PARTNERSHIP WITH THAI DOG HOUSE AND SOI DOG FOUNDATION,
    THE BIGGEST DOG SHELTER IN THAILAND, WE CREATED “IMMORTAL ADOPTION” THE WORLD’S FIRST DOG RECOGNITION ALGORITHM THAT CAN MATCH YOUR LATE DOG WITH AN IDENTICAL SHELTER DOG. BY UTILIZING A COMBINATION OF A CREATIVE USE OF DATA AND HUMAN INSIGHT, WE CREATED A PROGRAM THAT CAN HELP BOTH GRIEVING PET OWNER WHILE CURBING THE OVER-POPULATION OF DOG SHELTERS.
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