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SUB CATEGORY :
DIGITAL INTEGRATED CAMPAIGN: CORPORATE SOCIAL RESPONSIBILITY
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COMPANY ENTERING :
ADK TAIWAN, TAIPEI
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TITLE :
RHYTHM OF LOVE WALL
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BRAND :
7-ELEVEN TAIWAN CSR
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ADVERTISER :
7-ELEVEN TAIWAN
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AGENCY :
ADK TAIWAN, TAIPEI
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CHIEF CREATIVE OFFICER :
RICHARD YU
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CREATIVE DIRECTOR :
KURT LIN
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COPYWRITER :
JEAN SHIH/MAYA YANG/LISA WANG
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ART DIRECTOR :
RICHARD YU/KURT LIN/YUZEN LIN
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TECHNICAL DIRECTOR :
BYE BYE WORLD (JAPAN)
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WEBSITE DIRECTOR :
MASUMASU
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PROGRAMMER :
23 DESIGN/INNOCIRQUE
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DIRECTOR :
CHELUN OU
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SPECIAL EFFECTS COMPANY :
BYE BYE WORLD
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SOUND PRODUCTION COMPANY :
WONDROUS INC., TOKYO
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ENGLISH CONTEXT EXPLANATION :
WE THOUGHT “APPLAUSE” IS A MUTUAL LANGUAGE AROUND THE WOLRD IN SPITE OF AGE. EVERYONE WOULD LIKE TO HEAR CLAPPING AND RECEIVE ENCOURAGEMENT BECAUSE CLAPPING USUALLY MEANT RECOGNITION AND REWARD. THEREFORE, WE BROUGHT UP AN IDEA THAT A GOOD DEED DESERVES A BIG HAND. WE DIRECTLY CONNECTED GOOD DEEDS WITH APPLAUSE AND UTILIZED DESIRABLE APPLAUSE WHICH PEOPLE HAVE BEEN LONGING FOR SINCE THEY WERE KIDS, TO SUCCESSFULLY CREATE A BOOM THAT DONATION RECEIVES ENCOURAGEMENT.
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