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SUB CATEGORY :
VIRAL VDO
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COMPANY ENTERING :
HAKUHODO INC., TOKYO
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TITLE :
GRAVITY CAT
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BRAND :
GRAVITY DAZE 2
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ADVERTISER :
SONY INTERACTIVE ENTERTAINMENT INC.
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AGENCY :
HAKUHODO INC., TOKYO
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CREATIVE DIRECTOR :
YUTA OKUYAMA
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COPYWRITER :
YUSUKE AMAGAI/KEITA TOGAWA/YUKI YOKOI
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ACCOUNT DIRECTOR :
KIYOMI WADA
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ACCOUNT EXECUTIVE :
MAIKO HAYASHI
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FILM PRODUCTION COMPANY :
TOHOKUSHINSHA FILM CORPORATION, TOKYO
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DIRECTOR :
SHOW YANAGISAWA
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DIRECTOR ASSISTANT :
MASUMI NISHIBORI
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CINEMATOGRAPHER :
RYOKEN OKAMURA
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GAFFER :
ATSUTOSHI UENO
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FILM PRODUCER :
TAKASHI ASO/TATSUYA SUNOHARA
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PRODUCTION MANAGER :
TAKUYA OMURA
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ART PRODUCTION MANAGER :
SHUNSUKE OKUTANI
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PRODUCTION ASSISTANT :
TAKUYA SUGIMOTO
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PRODUCTION DESIGNER :
YUKIKO KURIBAYASHI
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POST-PRODUCTION COMPANY :
ACTIVE CINE CLUB INC., TOKYO/DEFFENSE, TOKYO/
IEMOTO, TOKYO/CUTTERS, TOKYO/DIGITAL EGG INC., TOKYO
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EDITOR :
ETSUKO KIMURA/HANAKO TABATA
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COLORIST :
TOSHIKI KAMEI
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FLAME ARTIST :
KENICHI SASAKI
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SPECIAL EFFECTS COMPANY :
OMNIBUS JAPAN INC., TOKYO
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SPECIAL EFFECTS PRODUCER :
HISAMICHI KIDO/CHU IKEBE/TETSUAKI MATSUMOTO
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SOUND PRODUCTION COMPANY :
YUGE INC., TOKYO
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SOUND DESIGNER :
ERITO AYAKI/YOSHIO NAKAMURA
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MUSIC PRODUCER :
KAZUYOSHI TONAMI
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ENGLISH CONTEXT EXPLANATION :
GRAVITY GETS A 360-DEGREE MAKEOVER. TO COMMUNICATE THE FUN OF GRAVITY CHANGES, THE FILM FEATURES A GIRL AND HER CAT FREELY RUNNING ACROSS THE WALLS AND CEILING, AND FALLING INTO THE SKY IN THE REAL WORLD. BECAUSE A CAT IS THE MAIN CHARACTER’S SIDEKICK IN THE GAME, AND CAT VIDEOS ARE IMMENSELY POPULAR ON THE INTERNET, WE FEATURED A CAT TO GENERATE BUZZ FOR THE FILM. WE TACKLED CHALLENGING VISUAL EXPRESSIONS, WHILE MAKING IT AS REALISTIC AS POSSIBLE TO GET VIEWERS TO QUESTION HOW IT WAS MADE, AND TO GIVE IT THE WOW FACTOR. THE STORY OF A UNIVERSITY STUDENT STRUGGLING WITH HER THESIS AND EVENTUALLY BEING FREED FROM SET IDEAS WAS CREATED TO MAKE THE FILM MORE THAN A GIMMICK, AND TO CONVEY THE MESSAGE OF THE GAME: "BREAK OUT OF YOUR WORLD’S BOX."
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