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  • SUB CATEGORY :
    USE OF DIGITAL TECHNOLOGY
  • COMPANY ENTERING :
    DENTSU INC., TOKYO
  • TITLE :
    REDEFINING DISTANCE
  • BRAND :
    5G MOBILE NETWORK TECHNOLOGY
  • ADVERTISER :
    NTT DOCOMO,INC.
  • AGENCY :
    DENTSU INC., TOKYO
  • CHIEF EXECUTIVE OFFICER :
    HIKARU IKEUCHI (DENTSU LAB TOKYO)
  • CREATIVE DIRECTOR :
    KAORU SUGANO (DENTSU LAB TOKYO)
  • PLANNER :
    SOTARO YASUMOCHI (DENTSU LAB TOKYO)
  • COPYWRITER :
    KANA KOYAMA (DENTSU INC.)
  • ART DIRECTOR :
    YURI UENISHI (DENTSU INC.)
  • CREATIVE SUPERVISOR :
    MIKIKO (ELEVENPLAY)
  • CHIEF CREATIVE PRODUCER :
    HIKARU IKEUCHI (DENTSU LAB TOKYO)
  • CREATIVE PRODUCER :
    KOHEI AI (DENTSU LAB TOKYO)
  • PRODUCER :
    TAKAHIKO KAJIMA (P.I.C.S.)/RYO IKEDA (P.I.C.S.)
  • PRODUCTION MANAGER :
    HARUKA TANJI (P.I.C.S.)
  • ACCOUNT EXECUTIVE :
    KYO KATAYAMA (DENTSU INC.)/MITSURU KAMIYA (DENTSU INC.)/
    TAKEHIRO YAMATO (DENTSU INC.)/NAOKI TANAKA (DENTSU INC.)
  • CASTING :
    YUKIKO MATSUZAKI (DME)
  • ARTIST :
    A-CHAN (PERFUME)/NOCCHI (PERFUME)/KASHIYUKA (PERFUME)
  • ARTIST MANAGEMENT :
    AMUSE
  • LABEL :
    UNIVERSAL MUSIC
  • PHOTOGRAHER :
    KYOJI TAKAHASHI-GRAPHIC
  • STYLIST :
    TOSHIO TAKEDA (MILD INC.)-GRAPHIC
  • HAIR :
    YUKI SHIMAJIRI-GRAPHIC
  • MAKE :
    MASAKO OSUGA-GRAPHIC
  • RETOUCH :
    TAKUYA TSUGANE (AMANA DIGITAL IMAGING INC.)-GRAPHIC
  • DESIGNER :
    YURI YOSHIDA/TOSHINORI OHBUCHI (J.C.SPARK)/
    SARI OGINO (J.C.SPARK)/RIKITO FUJITANI (J.C.SPARK)-GRAPHIC
  • AGENCY PRODUCER :
    HITOMI OMOTO (DENTSU CREATIVE FORCE INC.)/
    SHUNTARO YOSHII (DENTSU CREATIVE FORCE INC.)-GRAPHIC
  • PRINT :
    EMIKO KAWASHIMA (SEIBIDO)-GRAPHIC
  • EDIT/MOTION GRAPHICS :
    KOJI ARAMAKI-TEASER MOVIE
  • DP :
    KEI FUJITA-TEASER MOVIE
  • GAFFER :
    YUSUKE NAKAZAWA-TEASER MOVIE
  • DIT :
    TAITO OYAMA (PROGRESSIVE)-TEASER MOVIE
  • STYLIST :
    TOSHIO TAKEDA (MILD INC.)-TEASER MOVIE
  • HAIR :
    YUKI SHIMAJIRI-TEASER MOVIE
  • MAKE :
    MASAKO OSUGA-TEASER MOVIE
  • COLORLIST :
    YOSHIROU KAMEI (SONY PCL)-TEASER MOVIE
  • COMPOSER :
    EVALA-TEASER MOVIE
  • ART DIRECTOR & DESIGNER :
    HIROYASU KIMURA (RHIZOMATIKS DESIGN)-WEB SITE
  • FRONTEND ENGINEER :
    HIROFUMI TSUKAMOTO (RHIZOMATIKS DESIGN)-WEB SITE
  • TECHNICAL DIRECTOR :
    TATSUYA TAKEMASA (RHIZOMATIKS DESIGN)-WEB SITE
  • BACKEND ENGINEER :
    HAJIME SASAKI (MOUNTPOSITION INC.)/
    SHUNSUKE SHIINO (MOUNTPOSITION INC.)-WEB SITE
  • AGENCY PRODUCER :
    KIMIHIRO TAKANO (DENTSU INC.)-WEB SITE
  • DIRECTOR :
    KAZUAKI SEKI (KOE INC.)-OPENING MOVIE
  • SHOOTING DIR :
    KENJI TOMITA (TRIPLE-O)/TAKAYUKI HAYASHI-OPENING MOVIE
  • DP :
    HIROYUKI YABE/KIYO/SHINICHI ADACHI-OPENING MOVIE
  • GAFFER :
    ISSEY TADA-OPENING MOVIE
  • STYLIST :
    TOSHIO TAKEDA (MILD INC.)-OPENING MOVIE
  • FITTER :
    CHIKAKO SATOGAWA-OPENING MOVIE
  • HAIR MAKE :
    YUKI SHIMAJIRI/MASAKO OSUGA/MINAKO SUZUKI-OPENING MOVIE
  • CG DESIGNER :
    KOHKI OKUYAMA (1INC.)-OPENING MOVIE
  • CG PRODUCER :
    AKIRA IIO (1INC.)-OPENING MOVIE
  • MOTION GRAPHICS :
    KOJI ARAMAKI-OPENING MOVIE
  • OFFLINE EDITOR :
    RYO SUGIE-OPENING MOVIE
  • ONLINE EDITOR :
    SYUNSUKE KAKUUCHI-OPENING MOVIE
  • COLORIST :
    TAKAHITO KUROBE (MCRAY)-OPENING MOVIE
  • COMPOSER :
    EVALA-OPENING MOVIE
  • AGENCY PRODUCER :
    TSUYOSHI KANEKIYO (DENTSU CREATIVE FORCE INC.)-OPENING MOVIE
  • PRODUCER :
    GRACE KAWAHARA (MT. MELVIL)/MIKIKO MURATA (MT. MELVIL)-OPENING MOVIE
  • PRODUCTION MANAGER :
    SYUHEI HARADA (P.I.C.S.)/TAIKI NISHIMURA (P.I.C.S.)/CAROL RUTHBERG/
    LOUIS BARRON (THE GOOD FILM COMPANY)-OPENING MOVIE
  • TECHNICAL DIRECTOR :
    YASUHIKO NISHIMURA(DENTSU LAB TOKYO)-LIVE STREAM BROADCASTING
  • PRODUCER :
    RYO NAGASAWA (DENTSU TEC INC.)/SHUN AOKI (DENTSU LIVE INC.)/
    TSUYOSHI KANEKIYO (DENTSU CREATIVE FORCE INC.)/
    AYAKO HIRAMOTO (DENTSU TEC INC.)/MIKIKO MURATA (MT. MELVIL)/
    GRACE KAWAHARA (MT. MELVIL)-LIVE STREAM BROADCASTING
  • CO-PRODUCER :
    MAHO TAKADA(DENTSU TEC INC.)/
    YANINA BARRY(THE GOOD FILM COMPANY)-LIVE STREAM BROADCASTING
  • PRODUCTION MANAGER :
    CAROL RUTHBERG-LIVE STREAM BROADCASTING
  • PR PLANNER :
    HIRONOBU HOSHIDA (DENTSU INC.)/
    YASUHARU SUEKI (DENTSU INC.)-LIVE STREAM BROADCASTING
  • 5G R&D DIRECTOR :
    TAKEHIRO NAKAMURA (NTT DOCOMO, INC.)-LIVE STREAM BROADCASTING
  • 5G R&D MANAGER :
    ATSUSHI HARADA (NTT DOCOMO, INC.)-LIVE STREAM BROADCASTING
  • 5G R&D ENGINEER :
    KIICHI TATEISHI (NTT DOCOMO, INC.)/TAICHI KATAYAMA (NTT DOCOMO, INC.)/
    RYOHEI MAKINO (NTT DOCOMO, INC.)-LIVE STREAM BROADCASTING
  • NETWORK R&D DIRECTOR :
    SHINGO KINOSHITA (NIPPON TELEGRAPH & TELEPHONE CORPORATION)-
    LIVE STREAM BROADCASTING
  • NETWORK R&D PRODUCER :
    KAZUNARI MORIUCHI
    (NIPPON TELEGRAPH & TELEPHONE CORPORATION)/
    TAKASHI MIYATAKE
    (NIPPON TELEGRAPH & TELEPHONE CORPORATION)/
    SOICHIRO USUI
    (NIPPON TELEGRAPH & TELEPHONE CORPORATION)/
    JUNJI WATANABE
    (NIPPON TELEGRAPH & TELEPHONE CORPORATION)-
    LIVE STREAM BROADCASTING
  • NETWORK R&D MANAGER (ADVANCED MMT) :
    AKIRA ONO (NIPPON TELEGRAPH & TELEPHONE CORPORATION)-
    LIVE STREAM BROADCASTING
  • NETWORK R&D ENGINEER (ADVANCED MMT) :
    TETSUYA YAMAGUCHI (NIPPON TELEGRAPH & TELEPHONE CORPORATION)/
    KOUJI NAMBA (NIPPON TELEGRAPH & TELEPHONE CORPORATION)/
    TOMOKAZU YAMADA (NTT TECHNOCROSS CORPORATION)/
    HIROTAKA UTSUMI (NTT TECHNOCROSS CORPORATION)/
    SHIICHIRO FUJIMURA (NTT TECHNOCROSS CORPORATION)/
    WANG MAOYU (SHINESOFT CO.,LTD.)/
    YUDAI TAKIZAWA (HEART SOFT CO.,LTD.)/
    KOUICHI FURUKADO (NIPPON TELEGRAPH & TELEPHONE CORPORATION)/
    AKIRA KUROSAKA (NTT TECHNOCROSS CORPORATION)/
    LIU JIAN (SHINESOFT CO.,LTD.)/
    TAKUMA TOKUUE (NTT TECHNOCROSS CORPORATION)/
    MOTOHIRO NOGUCHI (GLOBAL ACE CO.,LTD.)-LIVE STREAM BROADCASTING
  • NETWORK R&D MANAGER (GLOBAL NW) :
    KIYOSHI TANAKA (NIPPON TELEGRAPH & TELEPHONE CORPORATION)-
    LIVE STREAM BROADCASTING
  • NETWORK R&D ENGINEER (GLOBAL NW) :
    KATSUMI TANAKA (NIPPON TELEGRAPH & TELEPHONE CORPORATION)/
    HIKARU TAKENAKA (NIPPON TELEGRAPH & TELEPHONE CORPORATION)/
    RYUSHIRO MINEMATSU (NTT ADVANCED TECHNOLOGY CORPORATION)/
    KEISUKE OBITSU (NTT ADVANCED TECHNOLOGY CORPORATION)/
    KENICHIRO HIRATA (NTT ADVANCED TECHNOLOGY CORPORATION)/
    YUKIHIRO TOKI (NTT ADVANCED TECHNOLOGY CORPORATION)/
    TAKUYA IWAMI (NIPPON TELEGRAPH & TELEPHONE CORPORATION)/
    HISAO UOSE (VISION BRIDGE, LLC.)/
    JUNICHI NAKAGAWA (NTT ADVANCED TECHNOLOGY CORPORATION)/
    AKIRA SEGAWA (NTT ADVANCED TECHNOLOGY CORPORATION)/
    YUKINORI TAGUCHI (NTT ADVANCED TECHNOLOGY CORPORATION)-
    LIVE STREAM BROADCASTING
  • TECHNICAL MANAGEMENT :
    RYO FUKUTANI (AT LINKAGE INC.)-LIVE STREAM BROADCASTING
  • SYSTEM ENGINEERING/ENGINEERING :
    TAKUMI IKEDA (TAKUMI ONKYO)-LIVE STREAM BROADCASTING
  • VIDEO ENGINEERING :
    TSUKASA ISHII (AT LINKAGE INC.)-LIVE STREAM BROADCASTING
  • VIDEO SWITCHING :
    KOJI KOBAYASHI (SWISH JAPAN INC.)-LIVE STREAM BROADCASTING
  • CG OPERATION :
    NAOMI CHIKAZAWA (AT LINKAGE INC.)-LIVE STREAM BROADCASTING
  • REPLAY OPERATION :
    NORIKO KATO (TOKYO SOUND PRODUCTION INC.)-
    LIVE STREAM BROADCASTING
  • AUDIO MIXING :
    TATSUYUKI GOTO (SWISH JAPAN INC.)-LIVE STREAM BROADCASTING
  • VIDEO TRANSMISSION/NETWORK ENGINEERING :
    TSUTOMU SANO (AT LINKAGE INC.)-LIVE STREAM BROADCASTING
  • INTERCOM MANAGEMENT/ENGINEERING :
    YUKI ONOGI (TO GO)-LIVE STREAM BROADCASTING
  • INTERCOM OPERATION :
    TSUNANOBU YAMAMOTO-LIVE STREAM BROADCASTING
  • TECHNICAL COORDINATOR/INTERPRETER :
    YUKIKO YAMAMOTO/YUKI TSUJIMURA (AT LINKAGE INC.)-
    LIVE STREAM BROADCASTING
  • PROGRAMMER :
    TAKAHISA SENAGA (DENTSU CREATIVE X INC.)-LIVE STREAM BROADCASTING
  • MUSIC :
    YASUTAKA NAKATA-LIVE PERFORMANCE
  • LIVE DIRECTOR & CHOREOGRAPHER :
    MIKIKO (ELEVENPLAY)-LIVE PERFORMANCE
  • PLANNING & VISUAL DIRECTOR & VISUAL SYSTEM DESIGNER & LIGHTING PROGRAMMER & VISUAL SYSTEM OPERATOR :
    DAITO MANABE (RHIZOMATIKS RESEARCH)-LIVE PERFORMANCE
  • LED DEVICE DESIGNER & DEVELOPER & VISUAL SYSTEM OPERATOR :
    MOTOI ISHIBASHI (RHIZOMATIKS RESEARCH)-LIVE PERFORMANCE
  • SYNCHRONOUS SYSTEM DESIGNER & VISUAL SYSTEM DEVELOPER & VISUAL SYSTEM OPERATOR :
    YUYA HANAI (RHIZOMATIKS RESEARCH)-LIVE PERFORMANCE
  • LED DEVICE DEVELOPER & VISUAL SYSTEM OPERATOR :
    TOMOAKI YANAGISAWA (RHIZOMATIKS RESEARCH)/
    TOSHITAKA MOCHIZUKI (RHIZOMATIKS RESEARCH)/
    TATSUYA MOTOKI (RHIZOMATIKS RESEARCH)/
    MOMOKO NISHIMOTO (RHIZOMATIKS RESEARCH)/
    SAKI ISHIKAWA (RHIZOMATIKS RESEARCH)/
    KYOHEI MOURI/
    RINA YASUKOUCHI-LIVE PERFORMANCE
  • VISUAL PROGRAMMER & VISUAL SYSTEM OPERATOR :
    SATOSHI HORII (RHIZOMATIKS RESEARCH)/
    YO TANAKA (RHIZOMATIKS RESEARCH)-LIVE PERFORMANCE
  • SYNCHRONOUS SYSTEM DEVELOPER & VISUAL SYSTEM OPERATOR :
    RYOHEI KOMIYAMA(RHIZOMATIKS RESEARCH)-LIVE PERFORMANCE
  • CAMERA ENGINEER & VISUAL SYSTEM OPERATOR :
    MURYO HONMA (RHIZOMATIKS RESEARCH)-LIVE PERFORMANCE
  • VISUAL SYSTEM OPERATOR :
    SETSUYA KUROTAKI (RHIZOMATIKS RESEARCH)/
    KENICHI KABEYA-LIVE PERFORMANCE
  • PRODUCER & PROJECT MANAGER & VISUAL SYSTEM OPERATOR :
    TAKAO INOUE (RHIZOMATIKS RESEARCH)-LIVE PERFORMANCE
  • STAGE MANAGER :
    SPIKE MINAMI (BOATMAN)/MASAHIKO UCHIYAMA (BOATMAN)/
    JUN SATO (BOATMAN)-LIVE PERFORMANCE
  • PROPS MANAGER :
    HIDEYUKI OTOMO (SHIMIZU OCTO)-LIVE PERFORMANCE
  • P.A. :
    MASAHIKO KOBAYASHI (MSI-JAPAN)/MAI KURAHASHI (MSI-JAPAN)/
    YUUSEI KAMIYA (MSI-JAPAN)-LIVE PERFORMANCE
  • LIGHTING DESIGNER :
    SACHIKO MATSUI (SWEET STUFF GROUP)-LIVE PERFORMANCE
  • PROJECTION SYSTEM :
    EIJI YAMADA (TRANSWORK)/
    ITSUKA SUGAWARA (TRANSWORK)-LIVE PERFORMANCE
  • LIVE SHOOTING :
    HIROTAKA NANJO (VISUAL SIGNS)/
    KENJI KOYASU (CLUB C'S ENTERTAINMENT)/
    KEITA HARA (CLUB C'S ENTERTAINMENT)/
    MIDORI TAKAHASHI (CLUB C'S ENTERTAINMENT)-
    LIVE PERFORMANCE
  • COSTUME DESIGN & STYLIST :
    TOSHIO TAKEDA (MILD INC.)-LIVE PERFORMANCE
  • FITTER :
    CHIKAKO SATOGAWA-LIVE PERFORMANCE
  • HAIR MAKE :
    YUKI SHIMAJIRI/MASAKO OSUGA/MINAKO SUZUKI-LIVE PERFORMANCE
  • ASSISTANT CHOREOGRAPHER :
    NON (ELEVENPLAY)/ERISA (ELEVENPLAY)/
    SAYA (ELEVENPLAY)-LIVE PERFORMANCE
  • TECHNICAL SUPPORT :
    SHINTARO KAMIJO (RHIZOMATIKS RESEARCH)/
    TOMOYO OBATA (RHIZOMATIKS RESEARCH)-LIVE PERFORMANCE
  • CG DIRECTOR :
    TETSUKA NIIYAMA (+RING/TAIYO KIKAKU CO., LTD.)-LIVE PERFORMANCE
  • CG PRODUCER :
    TOSHIHIKO SAKATA (+RING/TAIYO KIKAKU CO., LTD.)/
    YASUHITO TAKAHASHI (QUINO GRAFIX)-LIVE PERFORMANCE
  • CG DESIGNER :
    YASUHITO MATSUURA (+RING/TAIYO KIKAKU CO., LTD.)/JUNICHI EBE/
    TETSURO TAKEUCHI (QUINO GRAFIX)-LIVE PERFORMANCE
  • ENGLISH CONTEXT EXPLANATION :
    THE NEXT-GENERATION "5G" SERVICE WHICH WILL BE PUT INTO PRACTICAL USE IN 2020 BY NTT DOCOMO. THIS EXPERIMENTAL PROJECT DEMONSTRATES ITS SPEED, CAPACITY AND LOW LATENCY OF “5G” TECHNOLOGY. IT WAS PERFORMED BY “PERFUME”, THE GROUP ALWAYS BEING ON THE LEADING EDGE OF TECHNO POP. THEY HAVE ALWAYS BEEN TOGETHER ON THE STAGE SINCE THEY FORMED THE GROUP. IT WAS WHEN THE THREE GIRLS PERFORMED ON THREE DIFFERENT STAGES FOR THE FIRST TIME IN 17 YEARS. TOKYO, NY, LONDON. CONNECTING THREE PLACES OVER 10,000 KM APART FROM EACH OTHER, THE COMMUNICATIONS TECHNOLOGY COMBINED THREE RESPECTIVE PERFORMANCES INTO ONE WITHOUT TIME LAG. IT WAS STREAMED LIVE THROUGH THE PROJECT WEBSITE.
  • URL :
    http://ddlltt.info/pfe/en