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SUB CATEGORY :
USE OF DIGITAL TECHNOLOGY
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COMPANY ENTERING :
BBDO BANGKOK LTD, BANGKOK
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TITLE :
HEARING RESCUE
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BRAND :
THAI HEALTH PROMOTION FOUNDATION &
DEAF ASSOCIATION OF BANGKOK
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ADVERTISER :
THAI HEALTH PROMOTION FOUNDATION
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AGENCY :
BBDO BANGKOK, BANGKOK
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CHAIRMAN :
SUTHISAK SUCHARITTANONTA
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CHIEF CREATIVE OFFICER :
SUTHISAK SUCHARITTANONTA
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DEPUTY CHIEF CREATIVE OFFICER :
ANUWAT NITIPANONT
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EXECUTIVE CREATIVE DIRECTOR :
SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT
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CREATIVE DIRECTOR :
NATTAWUT SITTIWARAPHAN
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COPYWRITER :
URAIWAN PONGTHAVORNSAWAT/KANCHAT CHOTEWATTANAKUL/
SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT
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ART DIRECTOR :
KROEKKIAT CHANTHAKITNUKUL/SARINA PORNNIMIT/
SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT
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ACCOUNT DIRECTOR :
KIATIKUN SIRIWETCHMONGKOLCHAI
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FILM PRODUCTION COMPANY :
KLACK FILM, BANGKOK
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ENGLISH CONTEXT EXPLANATION :
ACCORDING TO STATISTICS COLLECTED BY MINISTRY OF SOCIAL DEVELOPMENT AND HUMAN SOCIETY IN 2017, THERE ARE 321,063 PEOPLE WITH HEARING IMPAIRMENT IN THAILAND. SO, WE CONDUCTED A FURTHER SURVEY IN THIS GROUP AND FOUND THAT 100% OF THEM TAKE OFF HEARING AID AT NIGHT. MOREOVER, 35% OF THEM SAID THAT THEY EXPERIENCED ACCIDENTS AT NIGHT BECAUSE THEY COULD NOT HEAR ANY SOUNDS. WE SAW THIS PROBLEM AS AN OPPORTUNITY. THUS, HEARING RESCUE WAS CREATED TO HELP THE HEARING-IMPAIRED TO BE SAFE AND IN CONTROL OF THE SITUATION EVEN IN THEIR MOST VULNERABLE MOMENT.
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