1 2
 
 
  • SUB CATEGORY :
    BEST USE OF A PROTOTYPE TECHNOLOGY
  • COMPANY ENTERING :
    CHEIL (THAILAND) LTD, BANGKOK
  • TITLE :
    WATCHDOGS
  • BRAND :
    SOI DOG FOUNDATION
  • ADVERTISER :
    SOI DOG FOUNDATION
  • AGENCY :
    CHEIL (THAILAND) LTD, BANGKOK
  • CHIEF CREATIVE OFFICER :
    SATIT JANTAWIWAT
  • COPYWRITER :
    PAKORNKRIT KHANTAPRAB
  • ART DIRECTOR :
    CHAYADA SUNGTONG
  • CREATIVE COORDINATOR :
    AWIKA SUYASIT
  • COMPUTER ARTIST :
    SAYAM DOUNGKLIN
  • ACCOUNT DIRECTOR :
    PUTTIPONG YUENSIRIWATTANANUKUL
  • ACCOUNT MANAGER :
    JITTRANON SOPONPONG
  • STRATEGIC PLANNING DIRECTOR :
    PATTARAPONG NITIKARN
  • AGENCY PRODUCER :
    CHANIDA NOIKAMPAN
  • FILM PRODUCTION COMPANY :
    TRITON CO., LTD., BANGKOK
  • DIRECTOR :
    PORNPIPAT LUKSANASUT/SARUN THUMTIM
  • ASSISTANT DIRECTOR :
    KUNAKORN POMKAEW
  • CINEMATOGRAPHER :
    CHATCHAI KUSOLSINCHAI
  • CAMERAMAN :
    WONGWATTANA CHUNHAVUTTIYANON/ARTHIP KUNJAITHAI
  • FILM PRODUCER :
    CHAYANAT SIRIROJPANYA
  • PRODUCTION MANAGER :
    PHOOSUDA SANOHDONTREE
  • EDITOR :
    THAPANA RODSUD
  • ASSISTANT EDITOR :
    YINGYOS SOMJITTSAKUL/SURIYA MALAPHAN
  • COLORIST :
    CHATCHAI SETTAWON
  • MOTION GRAPHIC :
    NUTTAVUT KORPORNSRISANGA
  • SOUND MAN :
    SAKCHAI JANSRI
  • WARDROBE :
    THIDA ROSTHIP
  • ENGLISH CONTEXT EXPLANATION :
    IN THAILAND, DEPARTMENT OF LIVESTOCK DEVELOPMENT REPORTS THAT OVER 100,000 DOGS ARE BEING ABANDONED EVERY YEAR AND THE NUMBER KEEPS GROWING ENDLESSLY. AS THAILAND IS ONE OF MANY COUNTRIES THAT EUTHANIZE STRAY DOGS IS PROHIBITED BY LAW AND TOTALLY UNACCEPTABLE BY THE SOCIETY. UNTIL NOW, ADOPTION WAS THE ONLY SOLUTION THAT AVAILABLE WHICH DOES NOT TACKLE THE PROBLEM FROM ITS ROOT. WITH WATCHDOGS’ SMART VEST, IT TRIGGERS DEEPER DOWN INSIDE THE PERCEPTION OF PEOPLE IN THE SOCIETY
    TO SEE HIDDEN VALUE IN THESE DOGS IN AN INNOVATIVE WAY. WHEN PEOPLE STARTED TO REALISE WHAT STRAY DOGS CAN DO TO HELP THE COMMUNITY, THEY WILL START TO TAKE CARE OF STRAY DOGS IN RETURN. IN LONG TERM, WATCHDOGS WILL TURN STRAY DOGS INTO COMMUNITY DOGS AND ULTIMATELY, CREATE MUTUAL RELATIONSHIP WHERE STRAY DOGS AND THE COMMUNITY CAN LIVE TOGETHER BY HELPING ONE ANOTHER.
  • URL 1 :
  • URL 2 :