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  • SUB CATEGORY :
    LOTUS ROOTS
  • COMPANY ENTERING :
    BBDO BANGKOK LTD, BANGKOK
  • TITLE :
    SPEED LIMIT MONK STATUE
  • BRAND :
    ROAD SAFETY CAMPAIGN
  • ADVERTISER :
    THAI HEALTH PROMOTION FOUNDATION
  • AGENCY :
    BBDO BANGKOK, BANGKOK
  • CHIEF CREATIVE OFFICER :
    SUTHISAK SUCHARITTANONTA
  • CHIEF CLIENT OFFICER :
    THIPAYACHAND HASDIN
  • DEPUTY CHIEF CREATIVE OFFICER :
    ANUWAT NITIPANONT
  • EXECUTIVE CREATIVE DIRECTOR :
    SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT
  • CREATIVE DIRECTOR :
    PARK WANNASIRI
  • CREATIVE GROUP HEAD :
    THITI BOONKERD
  • COPYWRITER :
    SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT/PARK WANNASIRI/
    THITI BOONKERD/VACHIRA PASHEKREPAPON
  • ART DIRECTOR :
    SUTHISAK SUCHARITTANONTA/ANUWAT NITIPANONT/PARK WANNASIRI/
    THITI BOONKERD/PANUPAK SIRIPAKDEE/THANAN SRISUKH
  • ACCOUNT DIRECTOR :
    NATTHANICHA TAVEESUPAPONG/BUSSARIN KITTISORAYUT
  • CLIENT SERVICE DIRECTOR :
    KIATIKUN SIRIWETCHMONGKOLCHAI
  • FILM PRODUCTION COMPANY :
    KLACK FILM, BANGKOK
  • CULTURAL CONTEXT EXPLANATION :
    IN THAILAND, THERE ARE MORE THAN 35 MILLION DRIVERS ON THE ROAD. AS A BUDDHIST COUNTRY, 76% OF THAI DRIVERS HAVE MONK STATUE PLACED ON THEIR CAR DASHBOARD, BECAUSE THEY BELIEVE THAT MONK STATUE, BEING HOLY, CAN SAVE THEM FROM ROAD ACCIDENTS.
  • BACKGROUND OVERVIEW :
    BACKGROUND IN THAILAND, THERE ARE MORE THAN 35 MILLION DRIVERS ON THE ROAD. AS A BUDDHIST COUNTRY, 76% OF THAI DRIVERS HAVE MONK STATUE PLACED ON THEIR CAR DASHBOARD, BECAUSE THEY BELIEVE THAT MONK STATUE, BEING HOLY, CAN SAVE THEM FROM ROAD ACCIDENTS. BUT THE FACT IS THAILAND STILL RANKS SECOND IN THE WORLD FOR ROAD FATALITIES. BECAUSE ACCIDENTS ARE CAUSED BY THEIR SPEED DRIVING. THAI HEALTH PROMOTION FOUNDATION WANTS TO HELP PEOPLE DRIVE SAFER AND DECREASE THE RISK OF ACCIDENTS. HOW CAN WE TURN FAITH OF THE PEOPLE AND USE IT TO REALLY PROTECT THEM? IDEA INTRODUCING SPEED LIMIT MONK STATUE. THE WORLD’S FIRST MONK STATUE THAT CAN WARN YOU TO BE MINDFUL AND CAUTIOUS WHILE DRIVING. USING GPS TRACKER AND SPEED DETECTOR, THE MONK STATUE CAN DETECT DIFFERENT LEGAL SPEED LIMIT ON EACH ROAD THAT THE CAR IS CURRENTLY ON. IF THE DRIVER EXCEEDS LEGAL SPEED LIMIT, THE STATUE WILL AUTOMATICALLY PLAY PHRA PAYOM’S PREACHING VOICE THAT WAS PRE-RECORDED IN 9 DIFFERENT SPEECHES, ALL OF WHICH WARN THEM TO BE MINDFUL, SLOW DOWN AND DRIVE SAFER. WE HOSTED EVENTS AROUND THE COUNTRY TO GIVE AWAY THOUSANDS OF STATUES DURING SONGKRAN PERIOD, WHERE MOST OF ACCIDENTS OCCUR.