• SUB CATEGORY :
    LOTUS ROOTS
  • COMPANY ENTERING :
    RABBIT DIGITAL GROUP COMPANY LIMITED, BANGKOK
  • TITLE :
    SYN MUN KONG: THANK YOU THAILAND
  • BRAND :
    SMK HEALTH INSURANCE BY FIT
  • ADVERTISER :
    SYN MUN KONG INSURANCE PLC.
  • AGENCY :
    RABBIT DIGITAL GROUP CO., LTD., BANGKOK
  • CHIEF MARKETING OFFICER :
    SAROJ LAOHASIRI
  • EXECUTIVE CREATIVE DIRECTOR :
    NORANIT YASOPA
  • CREATIVE DIRECTOR :
    ARM BUDDHAPHOL/NORANIT YASOPA
  • COPYWRITER :
    VARUT PIPATTANABANCHA/PAPOP CHAOWANAPREECHA
  • ART DIRECTOR :
    NUTTHAPORN TEPPITAK/NORANIT YASOPA
  • EXECUTIVE ACCOUNT DIRECTOR :
    KATHLEEN WONGSANGANAN
  • ACCOUNT DIRECTOR :
    AKARAPORN FONGCHITCHAROEN
  • ACCOUNT MANAGER :
    WANWISA PENSUNTI
  • ACCOUNT EXECUTIVE :
    ORACHA CHINSAWATPUN
  • STRATEGIC PLANNING DIRECTOR :
    KITTIPAT MAHAPUNT
  • STRATEGIC PLANNING MANAGER :
    JUTIKUL JUDEE
  • STRATEGIC PLANNER :
    BODIN BOONSIRIPHANT
  • TOUCHPOINT PROJECT MANAGER :
    PITCHAYA NIAMSIRI
  • TOUCHPOINT TEAM :
    APANCHANOK AKEWANON/ORAVEE TUNGUSPORNCHAI/
    NIYADA SUWANNATRI/PANNAROT KANPOT/
    NARATIP SAEPHUA/WIRANPHAT KITTIJINDAMANEE
  • AGENCY PRODUCER :
    POTRAWEE WICHIEN
  • FILM PRODUCTION COMPANY :
    SUNETA HOUSE, BANGKOK
  • DIRECTOR :
    TEERAPOL SUNETA
  • ASSISTANT DIRECTOR :
    NAPAT VORASUK
  • CINEMATOGRAPHER :
    PAKORN SANEEWONG NA AYUDHYA
  • GAFFER :
    PISUT PARIWATTANAKIT
  • FILM PRODUCER :
    WANLOP RUNGKUMJAD
  • LOCATION MANAGER :
    JIRAWAT SANTARATCHAI
  • CASTING DIRECTOR :
    NARISSARA MAKMANEE
  • POST-PRODUCTION COMPANY :
    MINIP DIGITALPOST, BANGKOK
  • EDITOR :
    SARAWUT KAWEETHAMMAWONG
  • SOUND PRODUCTION COMPANY :
    CINE DIGITAL SOUND STUDIO CO., LTD., BANGKOK
  • CULTURAL CONTEXT EXPLANATION :
    WE TAKE THE INCONVENIENCE OF PUBLIC TRANSPORTATION THAT THAIS FACE EVERY DAY AND TURN IT INTO AN IRONIC HUMOUR TO LET THEM REALIZE THAT BY JUST LIVING THEIR DAILY LIFE, THEY ARE ALREADY FIT ENOUGH TO GET THE DISCOUNT FROM “SMK FIT” HEALTH INSURANCE.
  • ENGLISH SYNOPSIS :
    SMK INSURANCE, A PROVIDER OF AUTO AND HEALTH INSURANCE POLICIES, VIEWS THIS TOPIC VERY DIFFERENTLY. WE BELIEVE THAT BEING FIT IS TO BE IN GOOD HEALTH AND HEALTH INSURANCE SHOULD ENCOURAGE CONSUMERS TO HAVE GOOD HEALTH AND GETTING THEM SHOULD BE EASY, THAT’S WHY WE CREATED “SMK HEALTH BY FIT”, A POLICY THAT REWARDS CONSUMERS TO ALWAYS STAY FIT WITH A DISCOUNT UPFRONT UP TO 15%. HOWEVER, AS SMK IS WELL-KNOWN IN THE AUTO INSURANCE INDUSTRY, THIS IS A CHALLENGE FOR US TO ESTABLISH SMK HEALTH IN THE CONSUMER’S MIND.
  • ENGLISH CONTEXT EXPLANATION :
    IN ORDER TO RESHAPE THAIS UNDERSTANDING OF WHAT "FIT" ACTUALLY MEANS, WE DECIDED TO USE SITUATION THAT OCCURS IN THEIR EVERYDAY LIFESTYLE AS THIS PROVIDE A CLOSER-TO-LIFE IMPACT. OUR STRATEGY IS TO USE THEIR DAILY ANNOYANCE AS OUR MEDIUM TO COMMUNICATE SMK HEALTH BY FIT PRODUCT BENEFIT AND TO BRING THE TRUE MEANING OF "FIT" RIGHT TO WHERE IT MATTERS MOST; THEIR LIVES.
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