-
SUB CATEGORY :
MOBILE CAMPAIGN
-
COMPANY ENTERING :
COLENSO BBDO, AUCKLAND
-
TITLE :
PEDIGREE SELFIESTIX
-
BRAND :
PEDIGREE
-
ADVERTISER :
MARS
-
AGENCY :
COLENSO BBDO, AUCKLAND
-
CREATIVE CHAIRMAN :
NICK WORTHINGTON
-
CHIEF CREATIVE OFFICER :
LEVI SLAVIN
-
EXECUTIVE CREATIVE DIRECTOR :
DAN WRIGHT
-
CREATIVE GROUP HEAD/COPYWRITER :
KIM RAGAN
-
CREATIVE GROUP HEAD/ART DIRECTOR :
MARIA DEVEREUX
-
GROUP BUSINESS DIRECTOR :
AHMAD SALIM
-
BUSINESS DIRECTOR :
ABBI BARKER
-
ACCOUNT MANAGER :
ALICE SOPWITH/RUBY SOOLE
-
SENIOR TV PRODUCER :
NATASHA GILL
-
PRODUCER :
ALEX GILLESPIE
-
DIGITAL PLANNING DIRECTOR :
NEVILLE DOYLE
-
PLANNER :
AMY POLLOCK
-
HEAD OF DIGITAL :
TIM FREEMAN
-
DIGITAL PRODUCER :
WILL THORRAT
-
CREATIVE TECHNOLOGIST :
DAVID ARCUS
-
DESIGN DIRECTOR :
DEAN POMFRETT
-
PRODUCTION COMPANY :
FINCH, AUCKLAND
-
PRODUCTION COMPANY EXECUTIVE PRODUCER :
KAREN BRYSON (FINCH)
-
PRODUCTION COMPANY PRODUCER :
SARAH COOK (FINCH)
-
DIRECTOR :
JAE MORRISON (FINCH)/ABIGAIL GREENWOOD (FINCH)
-
SOUND DESIGN :
FRANKLIN RD, AUCKLAND/SHANE TAIPARI (FRANKLIN RD)/
RYAN DICKINSON (FRANKLIN RD)
-
DOP :
GINNY LOANE
-
ANIMATION :
LABAN DICKINSON (FLUX)
-
EDITOR :
TOM EAGLES/CUSHLA DILLON
-
COLOURIST :
PETE RITCHIE (BLOCKHEAD)/JAMES GARDNER (DEPARTMENT OF POST)
-
ONLINE EDITOR :
STEFAN COORY (BLOCKHEAD)/CODY SHUTTLEWORTH (DEPARTMENT OF POST)
-
POST PRODUCTION :
BLOCKHEAD, AUCKLAND/DEPARTMENT OF POST, AUCKLAND
-
ARTIST :
RYAN DICKINSON/KATIE SCOTT
-
ENGLISH CONTEXT EXPLANATION :
INSTEAD OF CREATING AN AD TO DEMONSTRATE THE IRRESISTIBILITY OF PEDIGREE DENTASTIX, PEDIGREE CREATED A PRODUCT - PEDIGREE SELFIESTIX. A SPECIALLY DESIGNED PHONE ACCESSORY THAT ATTACHES A DENTASTIX TO ANY PHONE, SO YOU CAN CAPTURE THE PERFECT DOG SELFIE EVERY TIME. SELFIESTIX LAUNCHED VIA A CAMPAIGN THAT INCLUDED ONLINE FILM. THE FILM STARS A DOG WHO HAS LEARNT HOW TO MIMIC HER OWNER’S SELFIE ‘DUCKFACE,’ AND REPEATS THE ACTION IN A COMEDIC WAY TO TRY AND EARN A DELICIOUS PEDIGREE DENTASTIX. THE FILM DIRECTED PEOPLE IN STORE OR TO A SHOPIFY PAGE TO GET THEIR FREE SELFIESTIX WITH A PURCHASE OF DENTASTIX. FOR EVERY DOG OWNER IN THE COUNTRY, THE CAMPAIGN GENERATED 5 INTERACTIONS AND PEDIGREE DENTASTIX SAW A 24% SALES INCREASE YEAR ON YEAR.
-
URL :
