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  • SUB CATEGORY :
    USE OF SOCIAL FOR MOBILE
  • COMPANY ENTERING :
    J. WALTER THOMPSON SYDNEY, SYDNEY
  • TITLE :
    DREAMLAB
  • BRAND :
    VODAFONE AUSTRALIA
  • ADVERTISER :
    VODAFONE FOUNDATION
  • AGENCY :
    J. WALTER THOMPSON SYDNEY, SYDNEY
  • CHIEF CREATIVE OFFICER :
    MATT EASTWOOD
  • EXECUTIVE CREATIVE DIRECTOR :
    SIMON LANGLEY
  • CREATIVE DIRECTOR :
    WILL EDWARDS/CHRIS BADGER
  • COPYWRITER :
    GILES CLAYTON
  • ART DIRECTOR :
    SIMON HAYES
  • GROUP ACCOUNT DIRECTOR :
    ANA LYNCH
  • ACCOUNT MANAGER :
    REBEKA O'GRADY
  • STRATEGIC PLANNING MANAGER :
    CARLY YANCO
  • AGENCY PRODUCER :
    AMANDA SLATYER
  • FILM PRODUCTION COMPANY :
    THE POOL COLLECTIVE, SYDNEY
  • DIRECTOR :
    SIMON HARSENT
  • EXECUTIVE PRODUCER :
    CAMERON GRAY
  • FILM PRODUCER :
    IAN FORD
  • POST-PRODUCTION COMPANY :
    THE POOL COLLECTIVE, SYDNEY
  • POST PRODUCER :
    PENNY O'BRIEN
  • ENGLISH CONTEXT EXPLANATION :
    TO HELP FAST-TRACK A CURE FOR CANCER, VODAFONE FOUNDATION AND THE GARVAN MEDICAL INSTITUTE CREATED DREAMLAB IN 2015, AN APP THAT USES THE COMBINED PROCESSING POWER OF IDLE SMART PHONES TO HELP SPEED UP CANCER RESEARCH. WITH DREAMLAB LAUNCHING ON IOS IN 2017, WE NEEDED AUSTRALIANS TO PUT THEIR SMARTPHONES TO WORK AND START THEIR DREAMJOB FIGHTING CANCER. HARNESSING THE POWER OF THE WORLD’S BIGGEST PROFESSIONAL NETWORK, LINKEDIN, WE RECRUITED THE MOST CONNECTED ON THE PLATFORM TO CHANGE THEIR JOB TITLES TO ‘CANCER RESEARCHER AT DREAMLAB APP’, INSTANTLY NOTIFYING THEIR THOUSANDS OF CONNECTIONS THAT THEY’D STARTED THEIR DREAMJOB FIGHTING CANCER.
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