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  • SUB CATEGORY :
    BEST USE OF SCREENS & DISPLAYS
  • COMPANY ENTERING :
    CHEIL WORLDWIDE, SEOUL
  • TITLE :
    3DIMENSIONAL UNPACKED
  • BRAND :
    GALAXY NOTE8
  • ADVERTISER :
    SAMSUNG ELECTRONICS
  • AGENCY :
    CHEIL WORLDWIDE, SEOUL
  • EXECUTIVE CREATIVE DIRECTOR :
    JONGHEE YOO
  • CREATIVE DIRECTOR :
    HAKKYUN CHOI
  • COPYWRITER :
    SOHYUN LEE
  • ART DIRECTOR :
    YUNJI JEONG/HONGKOO SOHN/HEEKYUNG KEUM/EUNKYUNG SEO
  • HEAD OF BE BUSINESS GROUP :
    JIHYUN PARK
  • HEAD OF BE BUSINESS :
    JAESAN KIM
  • HEAD OF BE DIVISION :
    EUN-SOOK KOH (BUSINESS)/HWANJOON CHO (CREATIVE)
  • ACCOUNT DIRECTOR :
    COLIN KWON
  • ACCOUNT MANAGER :
    JAESUNG LEE/EUNBEE KYUNG
  • ACCOUNT EXECUTIVE :
    DAKYUNG LEE
  • STRATEGIC PLANNING DIRECTOR :
    JAEWOONG YANG
  • STRATEGIC PLANNING MANAGER :
    HYUNMIN LEE/INHO KIM/JU HYUN LEE
  • STRATEGIC PLANNER :
    AREUM HAN
  • AGENCY PRODUCER :
    YOUNGJIN OH
  • FILM PRODUCTION COMPANY :
    MUSEUM, SEOUL
  • DIRECTOR :
    JONGMIN LEE
  • POST-PRODUCTION COMPANY :
    SOLID VFX LAB, SEOUL/DESIGNFEVER, SEOUL/SILA SVETA, SEOUL/
    INVNT, SEOUL
  • OTHER POST-PRODUCTION CREDITS :
    JAECHEOL SONG/PARK SUCHUN/LEE JUHWAN/OH JOOHEON/
    CHOI SANGHYUN/ALEXANDER US/MIKE KITSON
  • THE BRIEF :
    TO EFFECTIVELY DELIVER THE LAUNCH OF GALAXY NOTE8 TO GLOBAL MEDIA AND CONSUMERS, BUILDING ANTICIPATION FOR THE NEW PRODUCT AND CREATING POST-EVENT BUZZ.
  • THE STRATEGY :
    SAMSUNG GALAXY NOTE8 UNPACKED SELECTED A VENUE THAT COULD EMBRACE A NEW AND HUGE 3 DIMENSIONAL SCREEN. WITH CONTENT MATERIAL THAT CAN EFFECTIVELY VISUALIZE THE PRODUCT FEATURES THROUGH SPATIAL AND ILLUSIONAL EFFECTS OF THE 3-SIDED SCREENS, BOTH ATTENDEES AT THE EVENT AND MILLIONS OF LIVESTREAM VIEWERS WERE PRESENTED WITH AN IMMERSIVE AND UNFORGETTABLE LAUNCHING EVENT EXPERIENCE.
  • THE EXECUTION/THE EXECUTION & CRAFT :
    SEVERAL GRAPHIC SIMULATIONS WERE GONE THROUGH AS THE ACTUAL SCREENS ARE CONSTANTLY BEING TUNED UNTIL THE LAST MINUTE. AS THERE ARE LIMITATIONS TO VISUALIZE THE 3D CONTENT ON A COMPUTER, A MINI STAGE - ONE-EIGHTH THE SIZE OF THE REAL STAGE – WAS SET UP FOR PRECISE TESTING AND EDITING PURPOSES. FOR A SUCCESSFUL LAUNCH OF A NEW PRODUCT, ANY DISTORTIONS OF THE PRODUCT WERE UNACCEPTED; THE VISUALS WERE ADJUSTED SO THAT PRODUCT IMAGES CAN BE PERFECTLY PRESENTED ON THE THREE SIDES. THIS PROCESS ALSO ALLOWED THE TEAM TO DEVELOP CONTENT WITH MYSTICAL EFFECTS SUCH AS THE PRODUCT FLOATING
  • THE RESULT :
    SAMSUNG GALAXY NOTE8’S ‘3 DIMENSIONAL UNPACKED’ SUCCESSFULLY INTRODUCED THE REVIVAL OF THE NOTE SERIES THROUGH ITS GRAND SCREEN AND IMMERSIVE CONTENT. 1,700 ATTENDEES AT THE EVENT CULTIVATED NUMEROUS PR ARTICLES THAT ROUSED VIRAL EFFECTS. THIS PROJECT REACHED UP TO 47 MILLION LIVE DIGITAL VIEWERS WORLDWIDE.