SUB CATEGORY :

BEST USE OF AMBIENT: LARGE SCALE

COMPANY ENTERING :

R/GA TOKYO, TOKYO

TITLE :

TOKYO PEN PIXEL

BRAND :

MUJI

ADVERTISER :

TOKYO METROPOLITAN GOVERNMENT

AGENCY :

R/GA, TOKYO

EXECUTIVE CREATIVE DIRECTOR :

GEORGE SUGITOMO/NIKLAS LILJA

ART DIRECTOR :

MASA TANAKA/TORU NAGAHAMA

TECHNOLOGY DIRECTOR :

ANTHONY BAKER/KUMI TOMINAGA

ACCOUNT EXECUTIVE :

MASAMI HAZUI

DESIGNER :

SOOKIE LEE

AGENCY PRODUCER :

JON HINGSTON/NARU KUDO

FILM PRODUCTION COMPANY :

4TH FILM, TOKYO

DIRECTOR :

HAYATO SONE

CINEMATOGRAPHER :

RYO TAKANEZAWA

FILM PRODUCER :

MASAKI ONO/YOSUKE HAMADA

VISUAL EFFECTS :

KENJI SHIMATANI

SPECIAL EFFECTS PRODUCER :

YOICHI KANAZAWA

SOUND DESIGNER :

KAZUKI SUGAWARA

ENGLISH CONTEXT EXPLANATION :

THE TOKYO PEN PIXEL INSTALLATION WAS CREATED USING 37,968 MULTICOLORED MUJI PENS WHICH INCORPORATE PROJECTION MAPPING, AFTER WHICH THE PENS WERE GIFTED TO CUSTOMERS.
THE DISPLAY AT THE MUJI PARIS STORE WAS A “UNIQUE CHRISTMAS GIFT” FOR TOKYO’S SISTER CITY PARIS AND CELEBRATES THE SIMILARITIES BETWEEN THE TWO CITIES MAJOR LANDMARKS, THE TOKYO TOWER AND THE EIFFEL TOWER. THE INSTALLATION HAS BEEN CREATED IN COLLABORATION WITH THE TOKYO METROPOLITAN GOVERNMENT IN A BID TO PROMOTE THE CITY AS A TRAVEL DESTINATION.