• SUB CATEGORY :
    INTERNET FILM
  • COMPANY ENTERING :
    INNORED, SEOUL
  • TITLE :
    AMAZING AIR CONCERT
  • BRAND :
    ELECTROLUX
  • ADVERTISER :
    ELECTROLUX KOREA
  • AGENCY :
    INNORED, SEOUL
  • OTHER CREATIVE CREDITS :
    ALL INNORED
  • FILM PRODUCTION COMPANY :
    SPACE MONSTER, SEOUL
  • DIRECTOR :
    YK KIM
  • DIRECTOR OF PHOTOGRAPHY :
    JONGKWAN KIM
  • ASSISTANT DIRECTOR :
    HYUNGKEUN JEON/SUHYUN KIM/SUBONG BACK
  • FILM PRODUCER :
    HUIJOON CHO
  • POST-PRODUCTION COMPANY :
    INNORED, SEOUL
  • SPECIAL EFFECTS COMPANY :
    INNORED, SEOUL
  • SOUND PRODUCTION COMPANY :
    INNORED, SEOUL
  • ENGLISH SYNOPSIS :
    THE WIRELESS VACUUM CLEANER INDUSTRY IS GROWING FAST IN KOREA. THE CONVENIENCE OF THE WIRELESS VACUUMS IS BEING PRAISED BUT THERE IS MUCH SKEPTICISM OVER THEIR SUCTION FORCE. IN SUCH STATUS QUO, WE WANTED TO SHOW THE STRONG SUCTION POWER OF THE ELECTROLUX WIRELESS VACUUM IN A UNIQUE WAY. THE TOTAL WEIGHT OF THE GRAND PIANO, PIANIST, AND THE CHAIR WAS 400KG. IN ORDER TO LIFT THIS WEIGHT, WE NEEDED THE TOTAL OF THREE WIRELESS VACUUMS. LIFTING THE PIANO ONLY WITH THE SUCTION FORCE OF THREE WIRELESS VACUUM CLEANERS WAS MADE POSSIBLE BY A RUBBER SUCTION PLATE CREATED TO CONNECT THE PIANO AND THE VACUUMS. AS A RESULT, WE WERE ABLE TO BEAUTIFULLY CAPTURE THE MOMENT OF THE PIANO BEING LIFTED FIVE STORIES HIGH BY THE POWER OF THE WIRELESS VACUUMS IN THE MIDDLE OF THE STREET.
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