• SUB CATEGORY :
    STREET SIGNS & STREET FURNITURE
  • COMPANY ENTERING :
    GREYNJ UNITED, BANGKOK
  • TITLE :
    NOW IN FRUIT FLAVOURS
  • BRAND :
    TIC TAC
  • ADVERTISER :
    FERRERO
  • AGENCY :
    GREYNJ UNITED, BANGKOK
  • GLOBAL CREATIVE CHAIRMAN :
    PER PEDERSEN
  • MANAGING DIRECTOR :
    KANAPORN HUTCHESON
  • CHIEF EXECUTIVE OFFICER :
    SUBBARAJU ALLURI
  • CHIEF CREATIVE OFFICER :
    JUREEPORN THAIDUMRONG
  • EXECUTIVE CREATIVE DIRECTOR :
    ANDREW CHU
  • COPYWRITER :
    RATANAPARN SONGSERMSAWAD
  • ART DIRECTOR :
    ARNON KANTAWANG/SUPAKIT YINDEEANANT
  • GROUP ACCOUNT DIRECTOR :
    GAURAV ARORA
  • ACCOUNT MANAGER :
    MARIE TAN
  • ACCOUNT EXECUTIVE :
    SUCHAPA CHAMRASROMRAN/KORNNIDA VICHAYAPAI/
    KODCHAKORN WALAPHON
  • CLIENT SERVICE DIRECTOR :
    KONTHAMAS RATANASUVAN
  • AGENCY PRODUCER :
    WARANGKANA NAKSAKUL
  • ENGLISH CONTEXT EXPLANATION :
    IN THAILAND, TIC TAC IS MOSTLY KNOWN FOR ITS MINT VARIANTS. WITH THE ADDITION OF NEW FRUIT FLAVOURS, WE WERE TASKED TO CREATE AWARENESS OF ITS FRUITY RANGE. WHILE CONSUMERS ALREADY RELATE TIC TAC WITH FRESHNESS, WE REINFORCED ITS POSITIONING BY TURNING ITS ICONIC LOGO INTO THE LEAF OF A FRUIT. AND WHILE IT REMAINS A PRODUCT THAT LOCALS BUY ON IMPULSE, WE ENSURED THAT
    THE POSTERS WOULD BE SEEN ON THEIR WAY TO A CONVENIENT STORE AND SUPERMARKETS.