SUB CATEGORY :

AMBIENT: LARGE SCALE

COMPANY ENTERING :

DENTSU JAYME SYFU, MANILA

TITLE :

DEAD WHALE

BRAND :

REFUSE PLASTIC

ADVERTISER :

GREENPEACE PHILIPPINES

AGENCY :

DENTSU JAYME SYFU, MANILA

CHIEF CREATIVE OFFICER :

MERLEE JAYME

CREATIVE DIRECTOR :

BIBOY ROYONG

COPYWRITER :

SOLEIL BADENHOP

ART DIRECTOR :

BLANE ROSALES/BIBOY ROYONG

BUSINESS UNIT DIRECTOR :

JULIA PRONSTROLLER

SOCIAL MEDIA MANAGER :

TABBI TOMAS

DESIGNER :

BIBOY ROYONG

FILM PRODUCER :

LESTER PARULAN

PRODUCTION DESIGN :

BUTCH GARCIA/ETNIKOLOR

POST-PRODUCTION COMPANY :

GREENROOM INC., MANILA

EDITOR :

ERIN HIPOLITO/JAYMAR CARINAN/BERTO ABENIDO

POST PRODUCER :

JP CAMPOS

SPECIAL EFFECTS COMPANY :

UNDERGROUND LOGIC, MANILA

MANAGING DIRECTOR :

ADRIAN TECSON

HEAD OF CREATIVE OPERATIONS :

PAOLO MORATO

VISUAL EFFECTS :

WAYNE DAYAUON

ANIMATOR :

WAYNE DAYAUON

SENIOR COLORIST :

LESLIE TAN

RENDERE :

RUSS GALICIA

SOUND PRODUCTION COMPANY :

HIT PRODUCTIONS, MANILA

AUDIO ENGINEER :

GLENN MARIANO

MUSIC ARRANGER :

TEDDY KATIGBAK

PHOTOGRAPHER :

RUBEN HAMAHIGA DELA CRUZ

PRINT PRODUCER :

SHEILA VILLANUEVA

ENGLISH CONTEXT EXPLANATION :

THE PHILIPPINES IS THE 3RD LARGEST CONTRIBUTOR OF PLASTIC WASTES IN THE OCEAN IN THE ENTIRE WORLD. GREENPEACE WANTED TO URGE OFFICIALS TO STOP PLASTIC POLLUTION. SO, ON MAY 11, 2017, DURING THE 31ST ASEAN SUMMIT ON COASTAL AND MARINE DEVELOPMENT, WE UNVEILED A 73-FEET DECOMPOSING BLUE WHALE ON THE SHORES OF ONE OF THE MOST POLLUTED CITIES IN THE COUNTRY. AS PEOPLE LOOKED CLOSER, THEY SAW IT WAS MADE ENTIRELY OF PLASTICS. WHAT FOLLOWED WAS A BARRAGE OF PHOTOS AND VIDEOS ON SOCIAL MEDIA WHICH CAUGHT THE ATTENTION OF ASEAN OFFICIALS. WITH A TOTAL OF 1.5 BILLION IMPRESSIONS IN OVER 100 COUNTRIES, THE DEAD WHALE CAMPAIGN URGED ASEAN LEADERS TO INCLUDE THE COASTAL AND MARINE PROTECTION BID IN A PROPOSAL FOR THE NEXT ASEAN SUMMIT, JUST ONE DAY AFTER THE LAUNCH.