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  • SUB CATEGORY :
    GUERILLA MARKETING
  • COMPANY ENTERING :
    DENTSU JAYME SYFU, MANILA
  • TITLE :
    DEAD WHALE
  • BRAND :
    REFUSE PLASTIC
  • ADVERTISER :
    GREENPEACE PHILIPPINES
  • AGENCY :
    DENTSU JAYME SYFU, MANILA
  • CHIEF CREATIVE OFFICER :
    MERLEE JAYME
  • CREATIVE DIRECTOR :
    BIBOY ROYONG
  • COPYWRITER :
    SOLEIL BADENHOP
  • ART DIRECTOR :
    BLANE ROSALES/BIBOY ROYONG
  • BUSINESS UNIT DIRECTOR :
    JULIA PRONSTROLLER
  • SOCIAL MEDIA MANAGER :
    TABBI TOMAS
  • DESIGNER :
    BIBOY ROYONG
  • FILM PRODUCER :
    LESTER PARULAN
  • PRODUCTION DESIGN :
    BUTCH GARCIA/ETNIKOLOR
  • POST-PRODUCTION COMPANY :
    GREENROOM INC., MANILA
  • EDITOR :
    ERIN HIPOLITO/JAYMAR CARINAN/BERTO ABENIDO
  • POST PRODUCER :
    JP CAMPOS
  • SPECIAL EFFECTS COMPANY :
    UNDERGROUND LOGIC, MANILA
  • MANAGING DIRECTOR :
    ADRIAN TECSON
  • HEAD OF CREATIVE OPERATIONS :
    PAOLO MORATO
  • VISUAL EFFECTS :
    WAYNE DAYAUON
  • ANIMATOR :
    WAYNE DAYAUON
  • SENIOR COLORIST :
    LESLIE TAN
  • RENDERE :
    RUSS GALICIA
  • SOUND PRODUCTION COMPANY :
    HIT PRODUCTIONS, MANILA
  • AUDIO ENGINEER :
    GLENN MARIANO
  • MUSIC ARRANGER :
    TEDDY KATIGBAK
  • PHOTOGRAPHER :
    RUBEN HAMAHIGA DELA CRUZ
  • PRINT PRODUCER :
    SHEILA VILLANUEVA
  • ENGLISH CONTEXT EXPLANATION :
    THE PHILIPPINES IS THE 3RD LARGEST CONTRIBUTOR OF PLASTIC WASTES IN THE OCEAN IN THE ENTIRE WORLD. GREENPEACE WANTED TO URGE OFFICIALS TO STOP PLASTIC POLLUTION. SO, ON MAY 11, 2017, DURING THE 31ST ASEAN SUMMIT ON COASTAL AND MARINE DEVELOPMENT, WE UNVEILED A 73-FEET DECOMPOSING BLUE WHALE ON THE SHORES OF ONE OF THE MOST POLLUTED CITIES IN THE COUNTRY. AS PEOPLE LOOKED CLOSER, THEY SAW IT WAS MADE ENTIRELY OF PLASTICS. WHAT FOLLOWED WAS A BARRAGE OF PHOTOS AND VIDEOS ON SOCIAL MEDIA WHICH CAUGHT THE ATTENTION OF ASEAN OFFICIALS. WITH A TOTAL OF 1.5 BILLION IMPRESSIONS IN OVER 100 COUNTRIES, THE DEAD WHALE CAMPAIGN URGED ASEAN LEADERS TO INCLUDE THE COASTAL AND MARINE PROTECTION BID IN A PROPOSAL FOR THE NEXT ASEAN SUMMIT, JUST ONE DAY AFTER THE LAUNCH.