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  • SUB CATEGORY :
    TRAVEL, ENTERTAINMENT & COMMUNICATION MEDIA
  • COMPANY ENTERING :
    OGILVY GROUP THAILAND, BANGKOK
  • TITLE :
    ASTRONAUT/FIREFIGHTER/ROCKSTAR
  • BRAND :
    LEGO
  • ADVERTISER :
    DKSH (THAILAND) LTD.
  • AGENCY :
    OGILVY GROUP THAILAND, BANGKOK
  • CHIEF CREATIVE OFFICER :
    NOPADOL SRIKIEATIKAJOHN
  • EXECUTIVE CREATIVE DIRECTOR :
    WISIT LUMSIRICHAROENCHOKE
  • CREATIVE DIRECTOR :
    GUMPON LAKSANAJINDA/DENCHAI KHEEREERAK
  • COPYWRITER :
    NOPADOL SRIKIEATIKAJOHN/WISIT LUMSIRICHAROENCHOKE/
    EUGENE CHEONG/DENCHAI KHEEREERAK/
    SUPALERK SILARANGSRI/KRIS GARFORD SPINDLER
  • ART DIRECTOR :
    NOPADOL SRIKIEATIKAJOHN/WISIT LUMSIRICHAROENCHOKE/
    GUMPON LAKSANAJINDA/ASAWIN TEJASAKULSIN
  • ACCOUNT MANAGER :
    VARUNORN SUPHANNANONT
  • ACCOUNT EXECUTIVE :
    WASIN SIRIAMORNSOOK
  • AGENCY PRODUCER :
    PAIBOON SUWANSANGROJ/KANNIKA MONGKOLRATTANACHART
  • PRINT PRODUCTION COMPANY :
    ILLUSION, BANGKOK, BANGKOK
  • PHOTOGRAPHER :
    ILLUSION, BANGKOK
  • RETOUCHER :
    ILLUSION, BANGKOK
  • ILLUSTRATOR :
    ILLUSION, BANGKOK
  • ENGLISH CONTEXT EXPLANATION :
    FOR THE ADS TO HAVE THE BEST EXPOSURE AND VISIBILITY THAT FITS WITH THE TARGET AUDIENCE’S INSIGHT, POSTER AND OUTDOOR LOCATIONS WERE STRATEGICALLY SELECTED. FOR EXAMPLE,
    THE ASTRONAUT AD WAS PLACED AT THE PLANETARIUM OR SCIENCE MUSEUM – EDUCATIONAL CENTERS WHERE PARENTS OFTEN TAKE THEIR KIDS. THE ROCKSTAR AD WAS PLACED AT KID’S MUSIC SCHOOLS AND
    THE FIREFIGHTER AD WAS PLACED AT OUTDOOR PLAYGROUNDS.