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  • SUB CATEGORY :
    BEST USE OF PRINT
  • COMPANY ENTERING :
    DENTSU INC., TOKYO
  • TITLE :
    EMERGENCY COLLECTIBLES
  • BRAND :
    DISASTER PREVENTION
  • ADVERTISER :
    KOBE SHIMBUN
  • AGENCY :
    DENTSU INC., TOKYO
  • CREATIVE DIRECTOR :
    KEN AKIMOTO
  • COPYWRITER :
    UEDA HIROKAZU/KANA KOYAMA
  • ART DIRECTOR :
    YUSUKE IMAI
  • ACCOUNT EXECUTIVE :
    RYO KOMOTO/EIMI SHIMIZU
  • COMMUNICATION PLANNER :
    JUNTA YOSHIKAWA
  • PLANNER :
    RYO MAKISHIMA/KYOUHEI MYOUGA
  • AGENCY PRODUCER :
    YUMENO SUZUKI (DENTSU CREATIVE FORCE INC.)
  • PRINT PRODUCTION COMPANY :
    J.C SPARK, TOKYO
  • PHOTOGRAPHER :
    KOTARO TSUJIMOTO
  • RETOUCHER :
    DAISUKE ISOZAKI/DAISUKE ISOZAKI
  • DESIGNER :
    TOSHINORI OBUCHI/SARI OGINO/OYAKA ITO
  • ART :
    GO SUEHIRO/NANAMI MIZUGUCHI
  • PRINTING DIRECTOR :
    KENJI TAMURA
  • ENGLISH CONTEXT EXPLANATION :
    THIS PROJECT WAS INITIATED BY THE KOBE SHIMBUN, A NEWSPAPER WHOSE REPORTERS WERE ON THE SCENE DURING AND AFTER THE DESTRUCTIVE 1995 KOBE EARTHQUAKE AND HAVE CONTINUED REPORTING ON THE TRAGIC TOLL OF EARTHQUAKES THROUGHOUT JAPAN. DEALING EFFECTIVELY WITH THE AFTERMATH OF A DISASTER REQUIRES ADVANCE PREPARATION. IN JAPAN, THE GOVERNMENT AND VARIOUS ORGANIZATIONS HAVE ISSUED LISTS OF ESSENTIALS THAT EACH HOUSEHOLD SHOULD TAKE TO AN EVACUATION CENTER IN CASE OF DISASTER TO MAKE LIFE THERE EASIER. YET VERY FEW HOUSEHOLDS HAVE PREPARED KITS CONTAINING THESE ITEMS.AFTER A DISASTER STRIKES, EVACUATION CENTERS CAN BE STRESSFUL, MISERABLE EXPERIENCES. THERE IS OFTEN MINIMAL FOOD AND WATER, AND AN ABSENCE OF ESSENTIALS NEEDED FOR DAILY LIFE. THIS CAN LEAD TO A LACK OF SLEEP OR REST, CAUSING STRESS AND EVEN DEATH AMONG THE MOST VULNERABLE EVACUEES.OUR GOAL WAS TO IMPROVE THE EVACUATION CENTER EXPERIENCE BY ENTICING PEOPLE INTO PREPARING EVACUATION KITS.