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SUB CATEGORY :
RETAIL, TRAVEL, ENTERTAINMENT & COMMUNICATION MEDIA
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COMPANY ENTERING :
MCCANN WORLDGROUP PHILIPPINES,
MANILA
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TITLE :
LIVES CAMPAIGN
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BRAND :
FULLY BOOKED
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ADVERTISER :
FULLY BOOKED PHILIPPINES, INC.
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AGENCY :
MCCANN WORLDGROUP PHILIPPINES,
MANILA
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MANAGING PARTNER :
MON GARCIA
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CHIEF CREATIVE OFFICER :
RAUL CASTRO
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EXECUTIVE CREATIVE DIRECTOR :
JOE DY
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CREATIVE DIRECTOR :
MAAN BAUTISTA
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COPYWRITER :
FRAN PALINES/MAAN BAUTISTA
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BUSINESS GROUP DIRECTOR :
BAMBI REYES
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ACCOUNT DIRECTOR :
CAMILLE DATU
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ACCOUNT MANAGER :
CHOT ALDEGUER
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STRATEGIC PLANNING DIRECTOR :
EILEEN BORROMEO
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MEDIA DIRECTOR :
AISSA SUANES
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PRODUCTION GROUP DIRECTOR :
NOEMI ZAMORA
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AGENCY PRODUCER :
MAVIC MARTIN
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SOUND PRODUCTION COMPANY :
HIT PRODUCTIONS, MANILA
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SOUND DESIGNER :
ARNOLD BUENA
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MUSIC ARRANGER :
PHILIP JARILLA/RICHARD GENABE
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ENGLISH SCRIPT :
FRANK: AT 55, I MET MY FATHER FOR THE FIRST TIME. I KNEW AT ONCE, I WAS THE SOURCE OF HIS PAIN. HIS DEEPEST REGRET. AT 72, I BEGAN TO PONDER MY ACCURSED EXISTENCE. WHO AM I? WHAT IS MY PURPOSE? WHY ARE MY ARTERIES EXPOSED? AT 107, I DISCOVER THE TRUTH. THIS BODY WAS NEVER MINE. SKIN...BONES...ORGANS...MY WRETCHED FATHER HAD STOLEN THEM FROM THE GRAVES OF OTHERS. AT 132, I SLOWLY TIGHTEN MY BRUTISH, YELLOW HANDS AROUND HIS WIFE’S THROAT UNTIL...AT 133, I KILL HER. FINALLY, AT 176, WITH TORCH IN HAND, I SEE MY FATHER FOR THE LAST TIME… ANNCR: WITH A BOOK, YOU’RE NOT JUST TURNING A PAGE. YOU’RE LIVING A WHOLE OTHER LIFE. MARY SHELLEY’S “FRANKENSTEIN” AND OTHER CLASSICS. AVAILABLE AT THE FULLY BOOKED BOOKSTORES AND FULLYBOOKED.ONLINE.COM
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ENGLISH CONTEXT EXPLANATION :
FULLY BOOKED IS ONE OF THE LARGEST AND MOST POPULAR BOOKSTORE CHAINS IN THE PHILIPPINES. THEY WANTED TO ENCOURAGE PEOPLE TO KEEP READING AND PROMOTE THEIR COMPREHENSIVE SELECTION OF TITLES AS WELL. THIS RADIO CAMPAIGN REMINDS READERS THAT WHEN THEY READ A BOOK, THEY’RE NOT JUST TURNING A PAGE—THEY’RE LIVING A WHOLE OTHER LIFE THROUGH THE CHARACTERS IN THE STORY. AT THE END OF EACH SPOT, THE TITLE OF THE BOOK IS REVEALED, AND LISTENERS ARE INVITED TO CHECK OUT OTHER READS BY VISITING FULLY BOOKED OR FULLYBOOKEDONLINE.COM