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SUB CATEGORY :
INTERNET FILM
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COMPANY ENTERING :
FP7/CAI, CAIRO
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TITLE :
THE OTHER WORLD CUP
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BRAND :
REXONA AND CLEAR
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ADVERTISER :
UNILEVER
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AGENCY :
FP7/CAI, CAIRO
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CREATIVE DIRECTOR :
KARIM AYESH
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ASSOCIATE CREATIVE DIRECTOR :
AHMED WAHEED HAMDY
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COPYWRITER :
MOHAMED SAMY
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ART DIRECTOR :
MARIAM IBRAHIM
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HEAD OF DIGITAL :
MARIZE SAMI
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ACCOUNT MANAGER :
YASMIN SHEHAB
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ACCOUNT EXECUTIVE :
MONICA KARKOUSHA
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STRATEGIC PLANNING DIRECTOR :
NAILA FATTOUH
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STRATEGIC PLANNING MANAGER :
OMAR GAWDAT
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HEAD OF PRODUCTION :
HEBA RADWAN
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MEDIA AGENCY :
MAGNA EGYPT, CAIRO
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MEDIA PLANNER :
MOHAMED ALY
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FILM PRODUCTION COMPANY :
OZ PRODUCTIONS, CAIRO
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DIRECTOR :
AHMED TAHOUN
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CINEMATOGRAPHER :
AHMED TAHOUN
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EXECUTIVE PRODUCER :
OMAR ABOU ZEID
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FILM PRODUCER :
KHOLOUD KHEIDR
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POST-PRODUCTION COMPANY :
LIZARD, CAIRO
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COLORIST :
KARIM MIRA
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SPECIAL EFFECTS COMPANY :
LIZARD, CAIRO
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SOUND PRODUCTION COMPANY :
KEY 66 PRODUCTIONS, CAIRO
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MUSIC COMPOSER :
SARY HANY
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VO :
MOHAMED SAMY
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ENGLISH CONTEXT EXPLANATION :
AMIDST THE EUPHORIA SURROUNDING EGYPT’S FIRST WORLD CUP QUALIFICATION IN 28 YEARS, THERE WAS ANOTHER NATIONAL TEAM TRAINING FOR ANOTHER WORLD CUP. UNKNOWN TO EVERYONE, NAFAS - A SOCIAL ENTERPRISE REHABILITATING STREET KIDS THROUGH FOOTBALL - HAD PUT TOGETHER A TEAM REPRESENTING EGYPT AT THE STREET CHILD WORLD CUP, DUE TO TAKE PLACE IN MOSCOW, RIGHT BEFORE THE FIFA WORLD CUP. REXONA AND CLEAR HAD TO INTERVENE IN ORDER TO CATAPULT THIS OTHER, EQUALLY WORTHY NATIONAL TEAM INTO THEIR MUCH-DESERVED SPOTLIGHT. WE CREATED A TRIBUTE TO STREET FOOTBALL - THAT MOST HUMBLE OF BEGINNINGS THAT BIRTHED SOME OF THE GREATEST LEGENDS OF THE SPORT. FEATURING THE NAFAS TEAM, IT WAS A FILM THAT GAVE THEM THE STAR TREATMENT THEY SO DESERVED, AND THAT POSITIONED THEIR HUMBLE BEGINNINGS AS JUST ANOTHER BOON IN THEIR CLAIM TO CHAMPIONSHIP.
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